A bold red cross, a white canvas, and a centuries-old bond reborn — Kappa and Genoa CFC have lifted the lid on the club’s 2025/26 away shirt, and it’s a masterclass in history, identity, and footballing culture.
The new Genoa away shirt design from Kappa for the 25/26 season pays tribute to the city's deep-rooted connection with England, a story stitched into every seam of this striking release. At the heart of the shirt is the Cross of St. George — stretching proudly across the chest in bold red against a pristine white backdrop. It’s more than just a nod to the city’s flag; it’s a visual anchor to a legacy that transcends borders. Nike, take note: this is how an England shirt should look.
It's a look that we've seen before, notably with Inter Milan's away shirt in 2007/08. So why does an Italian team have England's flag plastered all over it? Well, glad you asked. See, back in the Middle Ages, the Republic of Genoa granted English ships the right to sail under the Cross of St. George in exchange for tribute. That emblem now lives on — in both the city’s flag and the club’s crest, sitting beside the ever-iconic Griffin. This shirt is a celebration of that history, of ships and shields, ports and pitches, and the journey of football itself. There you go.
Refined detailing sets the tone throughout. An embossed Griffin lurks in subtle sophistication, while premium finishes in gold round off a design that feels both heritage-heavy and future-facing. On the reverse, just below the collar, the red cross reappears — a sharp reminder that Genoa doesn’t forget where it comes from.
But Kappa and Genoa have gone deeper still. The launch campaign taps directly into the club’s English DNA with the slogan “It’s coming home” — a clever twist that links Genoa’s English founders with the global movement of the game. The campaign journeys back to James Spensley’s London neighbourhood — the English doctor, goalkeeper, and pioneer who helped bring football to Italy and founded Genoa CFC in 1893.
Shot through the lens of Sam Gregg, the campaign imagery is a visual handshake between London and Genoa. It’s gritty, romantic, and steeped in character — two port cities, two footballing cultures, one shared heartbeat. England U21 Euro winner Brooke Norton-Cuffy stars in the campaign, representing the new wave of talent and bridging Genoa’s English past with its vibrant present.
This isn’t just a kit — it’s a love letter. To heritage, to football, and to the people who’ve carried both across centuries and seas.
Pick up the Genoa 25/26 away shirt at genoacfc.it/store-genoa/
