Creative Soccer Culture

New Balance Launch FC Porto 24/25 Home Shirt

New Balance and FC Porto have unveiled the club’s home shirt for the 24/25 season, and it arrives as tradition dictates, in blue and white stripes. But there’s a slight tweak on that tradition, with the presence of a smoke effect in the blue stripes, representing the Dragon, symbol of the city and the club.

Looking to build on their 3rd place finish in the league last season, FC Porto have revealed their new home shirt for 24/25 from New Balance. As always, the shirt is presented in the club’s traditional blue and white stripes, although for this incarnation there’s a nice twist to proceedings, with a sublimated black smokey graphic infused through the blue. For those that don’t know, FC Porto’s nickname is Dragões (Dragons), and this smoke is a nod to that.

João Mário, defender for FC Porto, has already worn the new shirt, and said: “Blue and white are the colours that define us and, like all fans, we too are curious to understand what will be different about a shirt with so much history like ours. This year’s is very well done and is clearly up to FC Porto’s legacy.”

New Balance's general director, Kenny McCallum, is also satisfied with the final result: “FC Porto's home jersey is one of the most recognised in the entire footballing world. They are delighted to celebrate this legacy with a subtle and contemporary design, which pays homage to the Dragon, symbol of the city, the club and its passionate fans.

Porto 7 Min
Porto 6 Min
Porto 4 Min
Porto 2 Min
Porto 3 Min
Porto 5 Min

FC Porto's home kit will be available from 8 June at newbalance.com

Author
Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.