Putting the crushing Champions League semi-final defeat behind them, adidas launch the Ajax 2019/20 home shirt, which comes under the tagline ‘It’s not the end, only the beginning. The future is here’.

Ajax have been a breath of fresh air in this season’s Champions League, knocking out the experienced old heads of Juventus and holders Real Madrid. Tottenham appeared to be one step too far for the exciting young dutch side, who just fell short in their semi-final. But adidas have moved quickly to try and help put that crushing defeat behind the side, switching the focus to the future by releasing next season’s home shirt.

Some may be quick to point out the irony of the ‘it’s not the end, only the beginning’ tag that accompanies the shirts release, with the likelihood being that the big players from this young team will move on to pastures new. Frankie de Jong already has his big money move to Barcelona signed and sealed, and Europe’s big boys are circling 19 year old skipper, Matthijs de Ligt. But Ajax the team and the institution will continue, fully backed by the city that loves them.

The shirt itself is unmistakably Ajax, with a white/red/white look that also features subtle black details that pay tribute to the city of Amsterdam. The black and white logo, which complements the Amsterdam theme, is inspired by many jerseys Ajax wore up to the 90s. With two games left to play and the league title still within their grasp, Ajax will have to refocus and quickly.

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The adidas Ajax 2019/20 home shirt is available now prodirectsoccer.com