Creative Soccer Culture

adidas Launch Juventus 2016/17 Third Kit

Zebra. Zebra. Zebra. adidas and Juventus launch the club's 2016/17 third shirt in a new film starring Miralem Pjanic, Paulo Dybala, Alex Sandro & Giorgio Chellini, as part of the new "First Never Follows" film series.

adidas are hitting their 'Big 6' hard ahead of the new season with a string of #FirstNeverFollows films covered in defiant and confident attitude. Less talk, more play. The film features an opposition fan – wearing a jacket with ‘ANTI JUVE’ on the back and an owl which is considered bad luck in Italy. Using the negativity of the haters, the Juve players are fired up to show they’re ready to take on succeed again in the 2016/17 season. That's what top players do, feed off the negative vibes and keep on delivering.

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That third kit though. Tasty. The three stripes have been shifted from the sleeves to the side of the jersey to allow a striking zebra pattern to trot along the shoulders. The kit pays tribute to the '90’s in which, for a brief period of time, the club’s crest was replaced with a zebra. Now you know.

Want it? Pick one up here.


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