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Photographer Captures AIK’s Latest Limited Edition Kit Debut On 127-Year-Old Camera

A special shirt requires an equally special presentation. For AIK, that meant framing the debut of their new limited edition Allsvenskan 100-Year anniversary kit in a beautifully bespoke fashion fitting of the kit itself. For that they called upon Pro:Direct Soccer and the services of vintage photographer, Miles Myerscough-Harris.

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adidas Confirm The Long-Term Signing Of Lamine Yamal

Despite massive competition for his signature, adidas has today announced that Barcelona’s latest wonderkid, Lamine Yamal, has signed a long-term partnership with the brand.

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MLS Arrives On Apple Vision Pro With 3D Special In The Pipeline

The 2024 MLS season has got underway, and with it Apple has announced that Season Pass users can watch on Apple Vision Pro, while also promising that fans will soon also get a 3D immersive film of the highlights of 2023's championship games.

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Lionel Messi Curates Exclusive Apple Music Prematch Playlist

Most people who love football love to watch Lionel Messi play – the guy is on another level. And now we get a little insight into the man behind the myth, as the Argentinian shares is prematch playlist with Apple Music, and it’s available to listen to now.

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PSG Commission Special Pennant For UCL Match Against Sociedad

Putting their own stamp on a tradition as only they can, Paris Saint-Germain revealed a specially created pennant ahead of their Champions League match against Real Sociedad, created by artist Greg Podevin.

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Jameson Irish Whiskey Signs Its First Footballer ‘Kyle Jameson'

In what has to be one of the most tap-in bits of marketing that we’ve seen in a long time, Jameson Irish Whiskey has signed its first footballer – League Two’s Newport County centre-back and the brand’s namesake, Kyle Jameson.

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Vinicius Jr. Goes Sneaker Shopping With Complex

Real Madrid’s Vini Jr. is the latest superstar footballer to go Sneaker Shopping with Complex’s Joe La Puma, heading to Flight Club in Los Angeles to spend some dollars on some new footwear.

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Jordan Brand Set To Partner With London-Based Club?

Jordan Brand are reportedly eyeing a London-based Premier League club to add to their roster, putting Nike-sponsored club’s Chelsea and Tottenham Hotspur in the frame for the Jumpman treatment.

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Skechers Host 'The Final Five' Tournament Featuring The 'Diamond-Ice' Pack

To support the launch of the new Diamond-Ice boot pack, Skechers and Rising Ballers invited some of the best footballers in the UK to battle it out in a 5-a-side tournament, all while wearing the Diamond-Ice boots, with the winning team all getting a one year Skechers boot deal.

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GOAT & PSG Hosted ‘People of Paris’ Exhibition At PFW24

As a continuation of the campaign launched early in December, GOAT and PSG hosted a ‘People of Paris’ Exhibition for Paris Fashion Week, exploring the relationship between the club and the Parisian creative community.

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Pro:Direct Partner With adidas For Unprecedented Predator 24 Launch Event

The Predator 24 landed this week in a whirlwind of hype, and building off of that hype, Pro:Direct Soccer partnered with adidas for a unique boot launch event at the Emirates Stadium.

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Could Barcelona Sign With PUMA?

Reports from Spain are suggesting that PUMA are looking to hijack Nike’s long-standing partnership with FC Barcelona, with the German brand supposedly willing to make a ‘historic’ bid.

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Aston Villa Set To Sign Kit Deal With adidas

After numerous issues with their Castore kits over the last couple of years, Aston Villa are reportedly set to sign a new deal with adidas, which will commence from the beginning of the 24/25 season.

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adidas & Arsenal Continue 'No More Red' Campaign For Third Year

Arsenal and adidas are set to continue their ‘No More Red’ campaign against knife crime for a third consecutive year, and this time it will see the men’s team wearing the signature whiteout kit at home for the first time.

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The Defining Brand Moments of 2023

Before we look ahead to all that 2024 has to offer, we’re taking a beat to reflect on the defining brand moments of 2023, from big name player signings to the resurgence of retro, and everything in between.

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Artist Martin Ron Completes Messi Mural On First Anniversary of Argentina’s World Cup Victory

To commemorate the one year anniversary of Argentina’s World Cup win in Qatar, artist Martin Ron has produced a giant mural of Lionel Messi in Buenos Aires, located in the same district as another of his great works, that of Diego Maradona.

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