Creative Soccer Culture

adidas Drops ‘LA PREPARACÍON AMERICANA’ Ad Ahead of World Cup 2026

With the countdown to the FIFA World Cup 2026 ticking louder, adidas has dropped a cinematic statement piece that’s as bold as the tournament itself. Titled ‘LA PREPARACÍON AMERICANA’, the short film takes us on a whistle-stop tour through the cultural mash-up that will define next summer’s showpiece.

Adidas, the makers of the official match ball TRIONDA and the recently revealed kits for over 22 federations, has been shaping World Cup history for more than half a century. ‘LA PREPARACÍON AMERICANA’ celebrates that legacy while spotlighting the players ready to redefine it.

The story kicks off in the beating heart of Manhattan, where Trinity Rodman stands at a bustling newsstand plastered with headlines of unconventional training regimes. From there, the tempo rises as Florian Wirtz, under the watchful eye of Julian Nagelsmann, swaps rondos for ice hockey drills and even squares up against Mexican luchadores in a surreal training session that screams freedom.

Southbound, the film shifts to a Western saloon where Lamine Yamal, draped in Spain’s new home jersey, shows off outrageous control atop a mechanical horse, while Aitana Bonmatí looks on with approval. Then it’s lights, lanes, and laser focus as Lionel Messi, flanked by Rodrigo De Paul, turns a bowling alley into his personal precision lab, striking pins with the same accuracy he’ll bring to the pitch.

As the narrative accelerates, a breaking news correspondent urges fans to “buckle up” before the finale crashes into Mexico City, where Edson Álvarez spirals into chaos in preparation for the biggest stage of all.

Shop the new adidas World Cup 2026 kits at prodirectsport.com/soccer

Author
Daniel Jones

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