Adidas Originals have reignited a streetwear legend with the launch of the ‘Superstar: The Original Icon’, and have united some of the best in the business to back it. Football stars Jude Bellingham and Florian Wirtz face the campaign alongside Stormzy, Olivia Dean, Shygirl, and Barry Keoghan, continuing the sneakers on-going legacy.
From the street corners to stadium tunnels, adidas Originals’ shell-toe Superstars have been worn, reworked, and redefined by every generation that comes and goes. Now, adidas take it up a gear with ‘Superstar: The Original Icon’, a campaign and cultural showcase that puts the silhouette back under the spotlight, this time with a lineup almost as iconic as the shoe itself.
To celebrate the Superstar’s on-going legacy, adidas have united Jude Bellingham, Florian Wirtz, Stormzy, Olivia Dean, Shygirl, and Barry Keoghan to face the campaign. Each of these artists, footballers, and cultural leads embody the same street-coded and loved DNA that the sneaker holds. Another piece of proof of the Superstar’s universal language of style and self-expression.
London gets the front row seat to the next chapter of the story as adidas Originals are staging ‘THIS IS SUPERSTAR’, a three-day cultural invasion at 180 Studios this weekend where the Superstar story will be retold through fashion, skate, and music. An immersive space curated by communities, interactive installations that break down the sneaker’s legacy, and the same energy that first elevated the Superstar to its now cult-status. If you’re in London, its not one to miss.
The Superstar is back, as unapologetic as ever, and in its most classic colourway. You just can't beat the black and white.
The Superstar will never die.
Get your hands on a pair of superstars at adidas.com
