Newcastle United Football Club and adidas have agreed a multi-year partnership that will see the sportswear brand becoming the club’s official kit partner from the 2024/25 season onwards.

As revealed in the Amazon Prime Documentary, We Are Newcastle United, the club will reunite with the brand for the first time in ten years, with adidas previously supplying the Magpies’ official kits and training wear between 1995 and 2010. The two organisations worked closely throughout Newcastle United’s famous Entertainers era, with Kevin Keegan’s title-challenging side wearing some of the most vaunted and universally-loved kits of the era.


The Magpies also wore adidas during several iconic Champions League matches, including a famous 3-2 victory over Barcelona featuring a Faustino Asprilla hat-trick in 1997.

The announcement comes during an exciting period for the club; the Men's Team has qualified for the UEFA Champions League for the first time in twenty years, whilst Newcastle United Women were fully instituted by the club as professional this summer following a landmark title win in the 22/23 season.


And from June 2024, the Magpies will wear adidas for the first time in a decade when this new partnership officially begins.

Nick Craggs, Global Football General Manager, adidas, said: "We are excited to announce that adidas and Newcastle United Football Club have once again joined forces in a new partnership that aims to drive excitement both on and off the pitch. This collaboration brings together two iconic names known for their history, innovation, and commitment to excellence within football.

“As Newcastle United Football Club embarks on a new chapter for the men’s and women’s team, adidas is honoured to provide them cutting-edge sportswear technology. Our previous partnership delivered some of the most iconic kits of the 90’s and we look forward to creating many more unforgettable moments, inspiring fans and players alike."