Looking to raise awareness of the urgent need for 16–18-year-old men to join the stem cell register, celebrated South London Sunday league team SE Dons have joined forces with leading blood cancer charity, Anthony Nolan for a rebrand that will see the team change their name to SE Donates for one match day.

There’s an urgent need for young men between the age of 16-18 to join the sign up as donors and join the stem cell register – a selfless move that can save lives. To raise awareness of this fact, for one matchday only, kings of YouTube football SE Dons have partnered with leading blood cancer charity, Anthony Nolan, and will change their name to SE Donates when they take on London rivals ShoTime FC at Bromley FC in a special game that’s been dubbed ‘Match for a Match’, set to take place on 5 June. 

As well as Match for a Match, the SE Dons and Anthony Nolan have teamed up to drop a limited-edition kit for the occasion, swapping the iconic Dons green for an innovative design complete with a remastered ‘SE Donates’ badge that has been co-designed by existing patients and donors and Tottenham Hotspur FC kit designers Tottex. An exclusive run of the kit will be available for purchase from the SE Dons online store with all proceeds being donated to the charity, so Dons all over the UK can wear the club’s new colours and crest with passion and pride. 

Since their formation in 2014, rapper Don Strapzy’s SE Dons have taken the football world by storm. With an array of commercial partners, huge attendances at their Sunday league matches and thousands of followers online that watch every kick of their weekly football content. It’s this type of attention that Anthony Nolan wanted to plug into in their quest to drive authentic support for the cause among young people.

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Speaking on the partnership, Don Strapzy founder of SE Dons said: “The Dons are always looking for ways that we can make a difference on important issues and the lifesaving work that Anthony Nolan do is something we’re proud to be involved with.

"Our ‘anything’ mantra means that we do anything for each other on and off the pitch, and Anthony Nolan shares the same energy. Together, we can build our squad to fight against blood cancer and blood disorders by encouraging young people to make a difference and join the stem cell register."

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For more information on the match and to find out how to join the stem cell register visit anthonynolan.org

To find out how you can get your hands on the limited-edition SE Dons x Anthony Nolan jersey head to sedons.com