As part of the celebrations for International Women’s Day 2020, adidas have launched a video highlighting the work they’ve been doing with a local charity called ‘Goals 4 Girls’, a program which combines football and education to raise the aspirations of girls in sport.

Building on the increased support for the women’s game that has developed specifically since the World Cup, adidas recently partnered with ifundwomen – the only crowdfunding ecosystem designed specifically for early-stage female entrepreneurs, to support, mentor, and invest in women who reimagine sport. And one of the first women and businesses to be supported by the partnership is former footballer Francesca Brown, CEO and founder of ‘Goals 4 Girls’. 

Established in 2013, Goals4Girls, is a program which combines football and education to raise the aspirations, provide long term intensive support, health and opportunities to young women and girls in sport, recognised with a Pride of Britain award for her contribution to the organisation. To highlight the work of the charity, adidas have produced a short video, in which ex-England international Eni Aluko surprises some of the girls that the charity works with.

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The Goals4Girls crowdfunding page is live on iFundWomen from Sunday 8 March until mid April, for public to donate and contribute to the growth and development of the Goal4Girls community reaching more young girls in the UK.