Creative Soccer Culture

adidas Host Special Launch Event For MUFC Barcelona ’99 Sneaker

Celebrating the release of a sneaker that in turn celebrates one of the most iconic moments in Manchester United’s illustrious history, adidas Originals hosted a launch party at Oi Polloi for the Barcelona ’99 sneaker.

The adidas MUFC Barcelona ’99 shoe marks the 20th anniversary of the club’s dramatic 1998-99 UEFA Champions League victory, and it features a design that subtly nods to that night in the Camp Nou. The sneaker was initially unveiled just over a week ago, and to officially launch it and pay further tribute to that historic game, adidas Originals threw a special launch party at Oi Polloi in Manchester.

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With the Barcelona ’99 sneaker taking centre stage, the evening was complemented with DJ sets, a look back at the memories that inspired the design of the shoe, and, of course, the odd beer or three.

The sneaker takes on a traditional adidas Originals design, using a leather upper with a suede toe overlay, but it's in the details where the story comes through, and this event was a celebration of everything that went in to making this shoe, and its story, special.

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The special-edition Manchester United Barcelona ‘99 sneaker was only available through a raffle on the adidas Originals app. Soz bout that.

Daniel Jones

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