The world-famous Arc de Triomphe in Paris is set to have a new neighbour, with news that that Nike will open its flagship House of Innovation Paris in spring 2020 at the iconic location of 79 Avenue des Champs-Élysées. 

The area in question, estimated at 7,700 square meters (83,000 square feet) – 4,300 square meters (46,000 square feet) of which will be a House of Innovation retail space similar to that of New York and Shanghai – but contrary to previous reports Nike have not purchased the building and it will not be used as their European Headquarters.

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Like its counterparts in New York and Shanghai, this new flagship store will introduce a rich and immersive way for consumers to experience Nike that goes beyond commerce. Nike’s House of Innovation Paris will celebrate consumers and give them access to the latest products and innovation in a way that is personal and connected to the city of Paris. Whether on the cutting edge of fashion or an obsessive footballer, the House of Innovation will have something special for everyone in Nike's most digitally led experience to date.

More news on Nike House of Innovation Paris will be shared closer to the opening in the spring of 2020.