Launched in conjunction with a scarf design competition that gives fans the chance to design a New York Red Bulls scarf to be distributed at the annual Supporters Day Match on October 28th, Red Bulls have released a special edition can that features some of the clubs most loyal fan.

A limited edition Red Bull RBNY Supporters Can will hit shelves across the New York Tri-State Area in celebration of the passionate New York Red Bulls fans who bring their energy to every match. The new can features the illustrated faces of six die-hard Red Bulls supporters.

Speaking on the collaboration, Marc de Grandpre, General Manager, New York Red Bulls commented, "Our supporters embody the lifeblood of our club. We are extremely proud that they will represent us on the special Red Bull Supporter Cans that will be available throughout the Tri-State area." As part of the campaign, the brand and club have released this video piece to tell the story.

In further celebration of the limited edition can, fans are also able to participate in a scarf design competition. Fans can go to to create their own scarf with options to choose color, logo, text and layout. The winning scarf design will be created and distributed to  fans at the annual Supporters Day match and last game of the season on October 28th against Orlando City. The winner will also receive the ultimate soccer experience with three friends, including manager’s box seats, access to the player tunnel for warm ups, and New York Red Bulls gift bags.

The limited edition can, sold as a single 12 fl oz Red Bull Energy Drink, will be available across the Tri-State Area which includes parts of New York, New Jersey, and Connecticut starting August 20 while supplies last.