Pro:Direct's dynamic LDN19 store opened its famed doors to the New Balance "Otruska Pack" last night as the brand showcased their 2018 Russia World Cup collection on Carnaby Street.

The LDN19 space has become the ultimate red carpet of footballing premieres in the capital, and it was transformed into a live music venue last night as New Balance were in town to build on the wave of hype whipped up by their new generation Tekela 1.0, and next-generation Furon 4.0 football boots. Riffs of Russia, bottles popped, and the launch of a collection widely heralded as New Balance's strongest to date – a solid reason to celebrate.


New Balance have thrown down their 2018 World Cup gauntlet with a refreshed duo of silos headlined by the new generation Tekela 1.0 football boot, backed by an all new Furon 4.0 edition, both featuring key callouts to the host nation, most notably the striking white and flame red colourings that pull the pack together – colours of the Russia national team kits.


Pick up the New Balance Otruska Pack football boots from