Pro:Direct are hosting a special Mercurial exhibition at their LDN19 store on Carnaby Street this week as Smokey Barbers and Nike Football team up to put on a Superfly takeover of fresh cuts and sharp style.

The dynamic London flagship store has been transformed by design agency Hotel Creative into a Mercurial haven of oranges and blacks to recognise the debut Mercurial Superfly 360 colourways. The Mercurial is all about feeling sharp, and Pro:Direct are complementing that trend by calling on the services of the renowned Smokey Barbers this weekend and through to next to ensure customers can replicate said sharpness from head-to-toe.


Smokey Barbers can boast a long list of elite cliental. They've previously filmed with the England squad, Bakary Sako, and Jesse Lingard on their path to becoming one of the strongest players in football lifestyle circles. Customers at LDN19 could choose between having a routine tidy up, or some bold Mercurial branding cut into their style. Swoosh, back, and sides. Done.

Head down to the Pro:Direct LDN 19 Store over this weekend and next to sort yourself out. 19 Foubert's Pl, Soho, London W1F 7QE.


Pick up the Nike Mercurial Superfly 360 from