Landing in London to launch the new Furon 3.0 and a fresh lick of paint for the Visaro 2.0, New Balance Football took over the Truman Brewery to showcase the boots that will kick off their 17/18 season.

Assembling media on mass, this opportunity to get up close and personal with the latest product from the house of New Balance football came beaming under the lights. A serious showcase that dropped in just off Brick Lane, there were plenty of players present too and as both sets of boots went through a series of wear tests, it was a party that set up a strong game on the eve of a fresh season for New Balance Football.

A big year for all brands that land on the carpets of Premier League pitches, New Balance are no exception. So by taking to the capital and presenting the latest wears, it allowed the Furon 3.0 to go under the microscope additionally companied with the Visaro 2.0 - each boot donning a 'military green' colourway, it's an attack on the game from a different direction in which New Balance ply their trade. For this curtain raiser, both Kevin Mirallas and Yohan Cabaye were on hand as two front men for the boots - lending their seal of approval as taste makers with style, it's a strong look laid out as we hit up 17/18.

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The third generation in the Furon family, the 3.0 model is all about lightweight speed. Progression through minimalism, while the military green offers a camouflage take as it blends into many a playing surface, it's textures are bold and striking - especially when in hand or more importantly on feet. A striking finish for the player who leads with pace not to mention a comfortable fit, it's a boot modelled on elite performance and with the innovative 'fantom fit' technology, this is a boot that moves in it's own way, launching a strike on the market as a real contender for those speed players.

Get the New Balance Furon 3.0 at

Photography by Joshua Smith for SoccerBible.