Creative Soccer Culture

Southampton Head to Under Armour HQ

Wasting no time in bringing Southampton up to speed with an Under Armour way of life, the brand hosted the club at their on-campus performance center in Baltimore as a Premier League pre-season gathers pace.

Having teamed up in a long term deal that goes from the tip of the iceberg players right through to the grass roots, Under Armour gave Southampton the chance to get under the hood of a brand that is weaving through into the purest side of the game as they continue to blend leading performance and innovation with style and utter attitude.

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This pre-season training camp, part of a week-long trip, gave the Southampton players and staff the chance to see and learn first-hand about the engineered strides that are driving the Under Armour brand and global football category via meetings and tours across campus and the new 'Lighthouse Innovation Center'. Sharp suited too, the 16/17 Southampton training apparel looks pretty on point and all. 

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On top of that, the Club also trained at Ludwig Field at the University of Maryland throughout the week and played at RFK Stadium on Friday. A brand taking a club under it's wing and a club bring on board a brand, it's a journey each take together. One that goes further than any run of the mill kit release or commercial relationship, this is about harnessing strengths with an upward trajectory constant ambition. Setting out a fresh way of working and taking the game of football on a new line of course, it's an exciting place to be.

You can see the 16/17 Southampton Kits by Under Armour here.


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