In the world of football, there are very few guarantees. The unexpected should very much be expected. Bucking trends however and forever assuring us that football is so beautifully rich in culture, Le Coq Sportif and the way they link up with clubs is a memorable sight to hold. Their latest kit presentation with ACF Fiorentina is testament to that.

Firstly, the kits are unquestionably beautiful. Tailored over every measure of fabric both the club and brand can be proud of the outcome. Delivered with detail the iconic purple measures up to size with a touch of class thanks to this meeting of minds.

Bottling a cultured in-take of the beautiful game, the launch event embodies the spirit of both brand and club. Inviting fans to the Odeon Theatre in Florence, the heritage of the city is something that reigns supreme. Flags draped and the curvature of the theatre maximised, it's the perfect setting in every sense.

Available now, the 16/17 Fiorentina Kit by Le Coq Sportif is another feast of masterful making.