Adidas Originals doesn’t hand out club collaborations lightly. When the Three Stripes chooses to align its lifestyle arm with a football club, it’s not a mere product drop, it’s a signal. A marker. A recognition of cultural weight. And this week, that recognition belongs to Como 1907.
The club, reborn in 2017 after years of financial difficulty, has ascended with improbable velocity. Returned to Serie A in 2024 under the visionary ownership of the Djarum Group, Como 1907 has become one of world football’s most fascinating phenomena. Not simply competitive on the pitch, but culturally magnetic. The kind of club where football blends seamlessly with fashion, design, celebrity, and the cinematic beauty of Lake Como.
A Como home game at the historic Giuseppe Sinigaglia Stadium is now a lifestyle event. The football is compelling, yes, but so is the guest list. A‑listers at the lakeside, the mountains rising in the background, the club’s identity stitched deeply into the city’s elegance and creative energy. Like Venezia before them, Como 1907 has risen from relative obscurity to become the latest ‘it’ club, finely balancing a newly formed identity and burgeoning brand with performance on the pitch, all linked by the geographic beauty of their home surroundings. Equal parts calcio and couture, it’s where the game meets glamour.
So when adidas Originals revealed the Spezial Premium Como 1907, it wasn’t just a product announcement. It was an acknowledgement that the club has arrived at a rarefied level of influence.
To earn a dedicated Spezial Premium model is to be seen as a club with cultural pull beyond the pitch. For Como 1907, this collaboration serves almost like a badge of honour, affirming their newfound status as global style leaders in football.
That adidas chose Como 1907 for such a premium, lifestyle‑focused release speaks volumes. Over the last few years, the club has evolved from an underdog renaissance story to a global cultural touchpoint. Their identity – stylish, forward-looking, sophisticated – aligns perfectly with the ethos of adidas Originals.
Where football clubs typically aim for visibility, Como 1907 has achieved something more elusive: influence. It’s about cultural presence, about being a club that’s moved beyond the pitch to become part of the wider creative conversation.
The Spezial Premium is a symbol of that. A seal of approval. A recognition carved in suede, leather, and gold embossing.
Making their mark back in Serie A, Como 1907 are also making their mark in modern football culture.
The adidas Spezial Premium x Como 1907 is available now from the club's online store.
