Creative Soccer Culture

Sneaker Customiser Stepkicks Creates “What The Messi” adidas Samba

What do you get for the guy who has everything? Well, if you’re sneaker customiser Stepkicks, you create a special adidas Samba, dubbed ‘What The Messi’, inspired by all of the kits Messi wore during his career before hand delivering them to the GOAT himself.

It was only earlier in January that a first look at the upcoming special adidas Samba ‘Messi’ editions surfaced, but now, beating them to release is a custom creation from Stepkicks called ‘What The Messi’. It’s seen the iconic Samba colourfully customised with the colours of Messi’s kits over the years, with the artist then getting to hand deliver a pair to Messi himself. “Dreams come true,” said Stepkicks in his IG post. “Never would I have imagined that my craft would land me the opportunity to design and hand-deliver a pair of my customs to the goat himself. Unreal.

messi 2-min.jpg
messi 8-min.jpg

The shoes are 100 percent hand-painted, featuring several callouts to the legendary player, including his iconic number ten on the outer heel, his logo on the tongue of the right shoe, the World Cup on the tongue of the left shoe, and his children’s names on an inscription on the instep of the right heel. “Leo” and “Messi” replace the traditional “Samba” wording, positioned down the edge of the Three Stripes in the mid foot.

In fact, this is not the first pair of sneakers to be born from this concept though, with Stepkicks first creating a ‘What The Messi’ Nike SB Dunk Low, but for obvious reasons it probably wouldn’t have been well received if the Buenos Aires-born customiser handed them over! And so the Samba took its place as canvas, and the results are as equally striking.

messi 11-min.jpg
messi 9-min.jpg
messi 4-min.jpg
messi 6-min.jpg
messi 5-min.jpg
messi 3-min.jpg
messi 7-min.jpg
messi 10-min.jpg

Check out more of Stepkicks' work here.

Shop adidas Samba trainers at

Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.