Creative Soccer Culture

adidas To Supply Olympic Medalists with First 3D-Printed Shoes

Want to own one of the very first pairs of adidas 3D-Printed shoes? Of course you do. Well, all you need to do is win a medal at the 2016 Olympic games and they might be yours.

In October 2015 adidas unveiled their 'Futurecraft Initiative' with a 3D-printed shoe sole that could be tailored to the exact contours of the wearer's feet. Just under a year later the Three Stripes are ready to land their breakthrough technology on the feet of their most successful sponsored Olympians in Brazil and the laces will come in either gold, silver or bronze to reflect the athlete's podium achievement.

Some description

Naturally, we start to weigh up the future of football boots with adidas already going cross-category with breakthrough technologies such as Boost and Primeknit. You can bet that the first 3D-printed football boot is already being discussed at adidas HQ and time will tell whether it can be made fit for purpose. If it is possible, then adidas will have truly rewritten the rule book of football footwear. 

As for the adidas 3D-printed shoe up for grabs in Brazil. It's engineered with a 3D web structure that doesn't need to go through the typical process of gluing or stitching. Clever, eh? It's also topped with a 3D printed heel that merges into the Primeknit upper. A futuristic feel and quite possibly the future of football.


The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.