LAFC have managed to galvanise a movement and embrace a strong fanbase through the message their headwear sends out. Collaborating with powerhouse of the hat game, the club have teamed up with New Era for their 'ICON' collection.

Los Angeles Football Club (LAFC) have created a character and culture around their club that is all about incorporating them into the community. Their hats were one of the first products out of their blocks, even before ground was broken on their stadium. So now, it's only right, a few years on and well established into their inaugural season, that giants of the headwear scene, New Era come on board.

Bringing some black and gold to the world known 59FIFTY fitted cap, the LAFC “Icon” is the first partnership of its kind as LAFC become the first MLS Club to co-create a signature series of merchandise with New Era. "New Era is the heart of cap culture, and now they are in the heart of the city with LAFC” explained LAFC Executive Vice President of Brand & Community Rich Orosco.

lafc new era portraits_0005_594A6377.jpg
lafc new era portraits_0004_594A6395.jpg
lafc new era_0008_594A6465.jpg
lafc new era portraits_0002_594A6411.jpg
lafc new era portraits_0006_594A6368.jpg

Dubbed the oldest and best fitted headwear manufacturer in the world, New Era is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. This link up once again puts LAFC at the front of the queue when it comes to helping bring a bespoke image to their brand. It's available to purchase online, now.