Creative Soccer Culture

Real Madrid Debut First Collection From ZEGNA

Following the announcement of their new partnership last month, Real Madrid have debuted their first collection from luxury Italian sartorial house, ZEGNA, wearing it ahead of their Champions league match against Celtic this week.

With ZEGNA as their official Travelwear Partner, Real Madrid headed to Glasgow for their Champions League group match with Celtic this week in their first collection from the luxury Italian fashion house. The football-inspired wardrobe takes a more casual approach to the usual formal wear approach, with the brand’s distinctive double-stripe graphics standing out on the jacket as a nod to Our Road in Oasi Zegna. The collection also features the brand’s Triple Stitch sneaker. Crafted from soft suede, the slip-on styles triple-crossing elastics reference the handmade stitches of traditionally tailored jackets.

Speaking on the collaboration, Gildo Zegna, Chairman and CEO of Ermenegildo Zegna Group, said: “I am outstandingly thrilled about our newly announced partnership with the Real Madrid, one of the most recognizable brands in the world with a loyal and enthusiastic fanbase. The importance of values is what attracted Zegna and Real Madrid. We are both convinced that what is visible, either an item of clothing or winning a football match, only matters if there is an ethical stance behind it.

Alessandro Sartori, Artistic Director of Zegna, added: “Real Madrid is a unique football club, the most famous club in the world. Creating a luxury leisurewear wardrobe for such an iconic team of football players, and doing it in the traditional made to measure way, allowed me to test my ideas with men who truly live the lifestyle we address as Zegna. This makes for an electrifying exchange, in which we both learn from one another.

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Daniel Jones

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