Creative Soccer Culture

adidas Drop Terrace Culture-Inspired Towning Jersey

The doors to the past have been busted wide open once more as adidas draw inspiration from terrace culture of the 80s and 90s for its latest football x lifestyle crossover piece, the Towning Jersey.

The throwback appeal of the jersey instantly chucks you into Italia ’90 mode, capturing a massive amount of the appeal of kits from that era. Adidas recently dipped into this period for inspiration for its 2018 World Cup kits, most notably with the Germany away kit, and they’ve now taken this and repurposed it for the streets.

adidas towning 5050 2-min.jpg
adidas Towning 5050 1-min.jpg

Fully embracing football culture of the 80s and 90s, the Towning Jersey lands with an eye catching blue/green sublimated graphic along with contrasting white 3-Stripes down the sleeves showing off some serious heritage style. The shirt’s finished off with the traditional adidas logo on the left of the chest and three 3's on the right. Nice.

Pick up the adidas Towning Jersey here.

Author
Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.