Creative Soccer Culture

'47 & Liverpool FC Launch AW18 Collection

Anfield isn't just the home to Liverpool Football Club. It's the home of intensity, belonging and unconditional pride. It's a symbol of identification, a residence of red with as much character and personality as the scousers who fill the seats. The way of life that makes a real red is passionately presented by '47 Brand and Liverpool FC as they launch their latest collaboration for AW18.

A quartet of Liverpudlian talent come together to share what their beloved club means to them and how it will always represent home no matter where their respective skills take them. Recent fashion graduate and huge LFC fan Nadia Atique incorporated the influence of Liverpool Football Club into her work and has amassed acclaim from all over the world including being featured on Vogue. The career of rapper and musician MC Nelson has been shaped by the Merseyside scene, leading a new wave of hip-hop away from London to Liverpool.

Fashion and Communication Lecturer at Liverpool John Moores University, Jacqui McAssey, founded GIRLFANS which is an ongoing photography project and zine that documents female fan culture. Trailblazing a movement that brings female fans to the fore, she's helping to write the future of where football and fashion merge. Finally, drummer of Liverpool based band Queen Zee, Danny Melia, paints Liverpool's skate scene red. Four figures diverse in journeys, but all sharing the same front path to home.

The new collection features dual-branded caps and winter headwear including bobble hats and beanies in traditional Liverpool Football Club colours. In addition to the four Liverpool fans a number of first team players including Fabihno, Daniel Sturridge, Trent Alexander-Arnold and Roberto Firmino also got involved to front the AW18 updates.


Shop the full LFC x ’47 collections at and ’47 for US customers.


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