Creative Soccer Culture

NYCFC Collaborate With The Third Rail and Mitchell & Ness

Shot by NYCFC's very own Ethan White, NYCFC, Mitchell & Ness and fans supporter group The Third Rail have released a collaboration that wins with football crossing style in so many good ways.

This co-created capsule collection is fresh. A club linking up with its die hard fans and a strong brand, it speaks volumes about the style heavy and on point place where the MLS finds itself in today's game. A leader of trends, there continues to be an embrace that sees brands outside of football get invited to the game. In crossing genres and styles, bringing experienced eyes from other fields, it brings a new perspective. This is testament to that.

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Dubbed '#NYCFCxTR', it has been designed with all three parties very much involved and collectively, the pieces draw inspiration from the Club’s passionate supporters and the City itself. Naturally, Mitchell & Ness have a quality mark and well who is known for their authentic throwback team apparel this line goes the distance.

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Equally, the use of NYCFC Defender Ethan White as creative director and photographer for this merchandise shoot - it showcases the different, creative side to the contemporary player. Ethan White and all round cool and talented guy, he also brought in fellow tastemakers for the imagery with NYCFC players Jack Harrison, Sean Johnson and Tommy McNamara all involved. Also on modelling duties were three members of The Third Rail. Genuine narrative, all round good vibes.

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A strong spread too, multiple colourways of the garms that stretch from hats to scarfs to jackets to tees, will be on sale at NYCFC home games at Yankee Stadium from 19th of July as the club host Toronto FC. In a word - want.

Author
joe.andrews

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