Creative Soccer Culture

Speciali Eternal: styles change, class remains | Umbro

The Speciali is a boot that holds true through generations. Holding a level of class is a feat unrivaled by many. In celebration of such style, Umbro teamed up with illustrator Victor Beuren to celebrate the history of the Speciali.

Football is a world wrapped up in fashion. Both on and off the pitch the look has changed considerably over time. Many coming, many going, few staying contemporary throughout. The Speciali sits in the latter. Embracing such a unique triumph, Umbro have used Pepe and his various haircuts over time to celebrate this.

While Umbro sponsored player Pepe gets his own video, the hero creative features the likes of Michael Owen and Alan Shearer as well as the legend that is Valderama - all wearers of the iconic boot in their time. The illustration, masterminded by Victor Beuren and animated by Umbro, it's a triumph all round. Long live the Speciali.

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