Creative Soccer Culture

adidas Launch Man United #FirstNeverFollows Film

Releasing a little later than than the rest of the series, adidas finally hit play on their first Manchester United special #FirstNeverFollows film. Stormzy on the mic, media frenzy overlooked, new third shirt on display – the video marks the end of the talk and the beginning of the football as United kick off their season this weekend.

Stormzy's "Where do you know me from" provides the track, which conveniently leaves out the line "I come to your team and I f** s*** up, I'm David Moyes." Understandable, we guess. The new series features bespoke films of six of the biggest adidas clubs and provides a defiant response from a series of star players to the hype and haters that surrounds each club in the build-up to the start of the season. The United film drops in a little later than the rest, blame Paul Pogba for that, or his agent rather.

Some description

Featuring the new Manchester United 2016/17 Third Kit, the film ends with the main man Mourinho hushing the talk on the eve of the new Premier League season. The gossip is over. With Jose and Zlatan, Man United have got that arrogance back, and that's always been a key ingredient to their success. Game. On.

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