Creative Soccer Culture

Southampton Announce Under Armour Deal

Under Armour have increased their presence in the Premier League by announcing a seven-year partnership with Southampton FC.

Breaking down their combined targets, the brand and club have outlined a number of key pledges that they aim to deliver over the next seven seasons: As a leading sports manufacturer they aim to relentlessly innovate and create revolutionary product. Under Armour also plan to work with the Saints Foundation and kit out more than 5,000 children in the local community as well as developing the women's game.

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Southampton are famous for their prestigious youth system that has developed numerous elite level stars in previous seasons and Under Armour pledge to continue that development by working closely with the next generation of academy talent and supply them with over 5,000 pairs of boots over the course of the seven years. The partnership will see Under Armour design and develop match kits beginning with the club’s 2016/17 home and away strip.

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“Under Armour shares similar values to us in that they achieve success through a combination of hard-work and strategic thinking. At Southampton, our determination to succeed is accompanied by a commitment to develop athletes as people, and this partnership reflects this. Our challenge now is to retain our ‘underdog’ mentality whilst entering a sustained period of success,” said Ralph Krueger, Chairman of Southampton FC.


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