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Creativity In Motion: Diego Luna Talks Individuality, Expression, and Shaping A Legacy

Diego Luna is quickly becoming one of the most compelling voices in American football, redefining what expression can be both on and off the pitch. With his rise gathering momentum and a World Cup on home soil approaching, we sat down with him at Nike HQ to talk all things creativity, confidence, and the future he’s determined to help shape for the U.S. game.

Why Ronaldinho & The Nike Tiempo Was A Perfect Moment In Time

Ronaldinho and the Nike Air Tiempo Legend was quite simply a match made in heaven; a perfect example of a symbiotic relationship in football, inspiring generations to come. Together, they represent a perfect moment in time.

A Decade of Dominance: How adidas Redefined the Modern Football Kit

The kit design game is an ever-evolving one, and it’s a big part of the ongoing brand war that dominates the marketing for the beautiful game. Brands have to consistently reinvent their approaches to stay relevant and to ensure that their designs are on-point, ahead of the curve and hitting the heights. And one brand has been consistently ahead in this regard: adidas.

VfB Stuttgart x Societas: A Movement Reimagined

In a game that never stands still, VfB Stuttgart is embracing its roots to shape the future. Partnering with Munich-based design studio Societas, the club has unveiled a bold new brand identity — not as a break from the past, but as a continuation of a story that began in 1893.

Concrete Gaucho: Paris, Power, & Peanuts With Fati Rouina

For the fifth part of our Concrete Gaucho series, we sit down with Fati Rouina – founder of women’s team Cacahuètes Sluts. For more than a decade, Fati has merged football with art, music, and fashion, creating space and visibility for women, LGBTQ+ communities, and minorities through the game. Fierce in both name and spirit, the team embodies Paris’ unapologetic creativity.

Creative Soccer Culture Through Time | Piero & The Wolf

In 1978, Italian designer Piero Gratton altered the visual identity of AS Roma through a seemingly simple yet elegant redesign of the club’s crest. This is the story of the now iconic ‘Lupetto logo’.

Concrete Gaucho: Louis Castex Is Where Street Meets Maison

Paris has always written the rules of style, but right now it’s the streets rewriting the story. For this chapter of our Concrete Gaucho series with SNIPES, we connect with fashion creative Louis Castex—a voice from the banlieues who has carved out his place in the capital’s fashion scene.

Macron Assemble: ‘The Shape Of Beauty’ Brings A United Front Of Shirt Design

From their headquarters in Bologna, Italy, Macron have been going about the business of seriously raising the bar of jersey design over the last few years. Now, in a fairly unprecedented move, the brand pull together a selection of their roster for its ‘The Shape of Beauty’ campaign.

Swanning into Style | Walton & Hersham FC Push Boundaries For 25/26 Kits

Catching the eye thanks to a creative approach that belies their league status, Southern League South side Walton & Hersham FC have dropped their kits for 25/26.

Digital Cover | Jule Brand Opens Up About Fear, Growth & Finding Flow

Germany are set to get their Euro 2025 campaign underway this evening, and ahead of that clash with Poland, we a re pleased to reveal our second Digital Cover star, Jule Brand.

Nailing It: How Nail Art Might Become The Biggest Breakout Star Of The Women’s EUROs

As the countdown to the Women’s EUROs ticks on, there's a focus on more than just the football. Tipped to be the biggest tournament yet, this summer’s showdown is shaping up to be a full-on flex for nail game as much as goal game. Under the header Creative Soccer Culture, SoccerBible set out to investigate the booming culture of nail art in women’s football.

Bayer Leverkusen x New Balance: A Bold New Era Begins With 25/26 Home Shirt

There’s a new force fuelling the Werkself. New Balance has officially dropped the Bayer 04 Leverkusen Home Kit for the 2025/26 season—marking the start of a landmark partnership with one of the Bundesliga’s most electrifying outfits. And in true NB fashion, they haven’t held back.

From Brazil to Bavaria | Giovane Élber On A Life Shaped By Football, Culture, & Connection

Taking to the streets of Miami in company with FC Bayern Munich, Audi and none other than Giovane Élber.

Beyond The Pitch: How Genoa CFC Is Redefining Its Position In Creative Soccer Culture

From bold collaborations with the likes of The Undertaker and Rita Ora to crossovers with stars like Stefanos Tsitsipas, Genoa is proving that football content can be so much more than matchdays, and it showcases a club that's pushing boundaries and staying ahead of the curve.

AS Plouhinec x hummel | A 90-Year Legacy Woven Into Lace And Loyalty

At the far edge of Brittany, in a place where land meets sea and community means everything, AS Plouhinec have done something quietly revolutionary. With the help of Danish brand hummel, the French amateur club has turned its 90th anniversary into a creative campaign that goes beyond football—and straight to the heart of what grassroots clubs really mean.

Charly x USL 2025: Bespoke Energy, Bold Statements, & A Playground Of Creative Freedom

Paid Partnership

When it comes to football culture in the States, the USL is carving out a space all of its own—free from the traditions that tend to define the aesthetic on European shores. Here, it’s less about legacy and more about identity. And that creative latitude? It’s where brands like Charly thrive.