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News

Are Jude Bellingham and Trinity Rodman Cooking Something With adidas?

When two of adidas’ brightest stars are spotted leaving a World Cup campaign shoot together, draped head-to-toe in unreleased heat, you can be sure the rumour mill is about to go into overdrive. That’s exactly what happened this week in Madrid, as Jude Bellingham and Trinity Rodman were seen exiting an adidas shoot, and let’s just say the fits did a lot of the talking.
Performance Football Boots

adidas Help Mo Salah Gear Up For AFCON With A New Signature F50

As he sets his sights on the 2025 Africa Cup of Nations, Mo Salah will step onto the continental stage with something special on his feet. adidas have officially unveiled the F50 Elite x Salah, marking the Egyptian King’s first-ever signature colourway on the reborn F50 silo — and it lands with all the gravitas you’d expect.
Interviews

Creativity In Motion: Diego Luna Talks Individuality, Expression, and Shaping A Legacy

Diego Luna is quickly becoming one of the most compelling voices in American football, redefining what expression can be both on and off the pitch. With his rise gathering momentum and a World Cup on home soil approaching, we sat down with him at Nike HQ to talk all things creativity, confidence, and the future he’s determined to help shape for the U.S. game.
Features

Running Tech, Football Futures: How the Track Keeps Redefining the Game

Football boots have always chased the same holy grail: speed with purpose. Sharper breaks. Longer sprints. More efficient movement. For years, brands looked inward — retooling stud plates, refining uppers, carving away grams. But many of the biggest breakthroughs didn’t come from football at all, but instead from the running world.
Lifestyle Clothing

Admiral x New York Cosmos Pt. II: A Retro Revival of Football’s Original Galácticos

When Pelé joined the New York Cosmos in 1975, football collided with fashion, fame, and the New York skyline. The world’s greatest player transformed a team into a cultural phenomenon, igniting an era of sold-out stadiums and celebrity allure—an era Admiral now celebrates with its latest retro capsule collection.
Performance Football Apparel

Nike Turn Up the Volume Between the Sticks With ‘Hollywood Keepers’

Nike has never been shy of pushing the boundaries between sport and style — but with Hollywood Keepers, the Swoosh is putting the spotlight exactly where it belongs: between the posts. This is a statement collection that rips straight from the high-drama era of 90s and early-2000s goalkeeping, reviving the outrageous confidence, fearless individuality and unapologetic flair that once defined the position.
Performance Football Equipment

adidas Unveils FIFA World Cup Historical Ball Collection — A Five-Decade Love Letter to the Game

Some moments in football live forever. Goals, finals, legends… and the match balls that carried them. Now, adidas have bottled over 50 years of World Cup history into one unrivalled collector’s drop with the unveiling of the FIFA World Cup Historical Ball Collection — a premium celebration of the brand’s iconic partnership with the biggest stage in the game.
Performance Football Apparel

PUMA Drop European Nations Home Shirts For 2026

PUMA have stepped up to the global stage with a full roster of European National Team Home kits, each built with the brand’s sharp eye for storytelling and shaped by the cultural currents of the nations they represent.
Design Photography

adidas Asked Us To Make A Lookbook For The 2026 FED Kits – So We Cooked

When adidas come calling, asking for their beautifully expansive range of 2026 Federation home kits to be captured in a Lookbook, you simply can’t say no. So we headed stateside for a road trip like no other…
Performance Football Boots

adidas Rerelease The Predator Mania "Gunmetal"

Officially, the colourway is “Iron Met/Grey Two/Pure Ruby”. But to everyone who knows, it’s simply Gunmetal. The cult classic. A shade that shouldn’t have worked in 2003 and yet somehow came to define an era. Yep, adidas bring back the Predator Mania in that iconic look as part of its Made in Germany series, and we couldn’t be happier.
Features

Why The adidas Predator Mania “Gunmetal” Is Football’s Ultimate Cult Classic

It’s a colourway that shouldn’t work, a shade football has always treated with suspicion, but somehow it’s become one of the most mythical pieces of footwear the game has ever produced. The adidas Predator Mania "Gunmetal" is a boot built on contradiction—stealth and swagger, subtlety and statement, rarity and resonance. That’s exactly why it’s become the most cult of cult classics.
Features

A Decade of Dominance: How adidas Redefined the Modern Football Kit

The kit design game is an ever-evolving one, and it’s a big part of the ongoing brand war that dominates the marketing for the beautiful game. Brands have to consistently reinvent their approaches to stay relevant and to ensure that their designs are on-point, ahead of the curve and hitting the heights. And one brand has been consistently ahead in this regard: adidas.
Performance Football Boots

Looking Back At All Predator 25 FT Colourways

Adidas’s Predator 25 era is coming to an end, and it has been nothing but special. Since the silo surfaced it has been a stream of drop after drop, each hitting harder than the last. With the next-gen already on the horizon, we have curated a full-throttle roundup of every Pred 25 drop so you can have a look back and appreciate some works of art…
Interviews

ITRI: The Art of Motion — Inside the Design of AFCON 2025’s Official Match Ball

This week, PUMA revealed ‘ITRI’ to the world, the official match ball for the CAF Africa Cup of Nations Morocco 2025. Here, we get the inside story on the design of the ball from Mohamed Ghonemi, Creative Development Manager at CAF.
Performance Football Boots

New Balance & Stone Island Are Back With A New Take On The Furon V8

The most unsubtle of teases from Stone Island has given us a proper look at their next upcoming drop with New Balance, with the Furon v8 being front and centre.
Performance Football Equipment

PUMA Unveils ‘ITRI’: The Official Match Ball For AFCON Morocco 2025

With the countdown to Africa’s biggest footballing spectacle well underway, PUMA has lifted the lid on the official match ball for the TotalEnergies CAF Africa Cup of Nations Morocco 2025. Named ITRI, the ball is a fusion of heritage and innovation, drawing deep from Moroccan artistry while delivering elite-level performance for the continent’s most prestigious tournament.

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