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Interviews

Endrick Is Just Getting Started – The Next-Gen Star Reflects On Pressure, Purpose, & What Really…

Endrick’s rise isn’t about hype. It’s about hunger, humility, and holding on to joy in the moments that matter — even when pressure mounts.

Interviews

Pints, Patience & Pure Football: Inside ART OF x Guinness Season 2

There are collaborations, and then there are cultural moments. When ART OF FOOTBALL and Guinness linked for Season 1, the reaction cut through football culture with rare clarity — a meeting of heritage, craft and creative curiosity that felt instantly iconic. Season 2 goes deeper. Not louder, not bigger — deeper.
Features

A Decade of Dominance: How adidas Redefined the Modern Football Kit

The kit design game is an ever-evolving one, and it’s a big part of the ongoing brand war that dominates the marketing for the beautiful game. Brands have to consistently reinvent their approaches to stay relevant and to ensure that their designs are on-point, ahead of the curve and hitting the heights. And one brand has been consistently ahead in this regard: adidas.
Lifestyle Clothing

England 06 Vibes: Central Cee Leads BAPE x Spotify x SYNA Capsule Drop

When fashion, music, and football collide, the result is something worth shouting about. Enter the BAPE® x Spotify x SYNA capsule collection, creatively directed by none other than global music sensation Central Cee.
Interviews

ITRI: The Art of Motion — Inside the Design of AFCON 2025’s Official Match Ball

This week, PUMA revealed ‘ITRI’ to the world, the official match ball for the CAF Africa Cup of Nations Morocco 2025. Here, we get the inside story on the design of the ball from Mohamed Ghonemi, Creative Development Manager at CAF.
Lifestyle Clothing

FC Barcelona Name AMIRI As Official Formalwear Partner

In a partnership that fuses the worlds of high fashion and elite performance, Barcelona have joined forces with fashion label AMIRI to provide the official formalwear of the club. Both the men’s and women’s team will be dressed in fine tailoring, blended with Barça’s signature style.
Performance Football Apparel

1. FC Köln & hummel Drop the 2025/26 Karneval Kit

When it comes to kits that blur the line between football and culture, few do it like 1. FC Köln. Once again, the club and long-time partner hummel have leaned into the city’s most colourful tradition, unveiling the 2025/26 Karneval Kit — a jersey that’s more than just fabric and thread.
Performance Football Apparel

Adidas Bring Back Iconic Arsenal 92-94 Home Shirt

Adidas continue to feed us more nostalgia, dropping a remake of the iconic 92-94 Arsenal home shirt, famously worn during a time where silverware filled the cabinets of the Gooners. It’s a love letter to Highbury, to heritage, and to the unfiltered culture of the early 90s.

News

adidas Returns To South Africa: A Homecoming Of Pride, Power & Possibility

Fifteen years after the sound of vuvuzelas echoed through packed stadiums and the world turned its gaze to the Rainbow Nation, adidas is heading back to South Africa. The Three Stripes are set to once again adorn the kits of Bafana Bafana and Banyana Banyana, as adidas returns as the official technical partner to the South African Football Association (SAFA) from 2026.
Performance Football Apparel

Ed Sheeran Headlines The Latest Spotify x FC Barcelona Jersey Takeover

Spotify and FC Barcelona’s ongoing fusion of football and music hits a new note this month as Ed Sheeran steps into the spotlight for the latest jersey takeover — the club’s seventh since the partnership kicked off.
Performance Football Apparel

The 10 Best Kit Sets Of The 25/26 Season

With the 25/26 season in full swing and kit drops now mostly complete across the continent, we’ve taken a deep dive into the wardrobes of Europe’s elite to spotlight the 10 best full kit sets of the campaign.
Features

Why Now Is The Perfect Time For Tunnel Fits To Take Over Football

Football’s culture has changed. It’s forever growing and evolving, and the next logical step is for tunnel fits to take their rightful place in football. It’s more than just fashion alone, it’s about presence and identity. We’ve seen glimpses from the NWSL and Barcelona, but we need more. It’s time for football to start owning the culture it’s players’ drive.
Lifestyle Clothing

The Spiderweb Returns As Nike x Cultura FC Drop Culture-First Kits

Football’s most iconic design language takes a bold new spin as Cultura FC drops its latest Nike collaboration, continuing the revival of the unmistakable Total 90 aesthetic for a new generation.
Performance Football Apparel

Nike's T90 Revival Continues With New Corinthians 25/26 Third Shirt

Corinthians and Nike have pulled the curtain back on their new third shirt for 25/26, channeling the raw energy of the Total 90 era — a look and a mentality forever tied to the unforgettable 2005 side.
Lifestyle Clothing

UMBRO x Drumsheds x Enfield Town FC: A Shirt That Connects The Stands To The Dancefloor

North London has always been about energy, edge, and community. This season, that spirit finds a new expression as UMBRO links with Drumsheds and Enfield Town FC for a collaboration that pushes football culture into fresh territory. The result? A limited-edition shirt that’s as much about belonging as it is about design.
Performance Football Apparel

hummel Returns To Italian Football With Historic Partnership At LR Vicenza

After more than two decades away, hummel is back on Italian soil. The Danish sportswear brand has announced its return to Il Bel Paese through a new deal with Serie C side LR Vicenza — a club steeped in tradition, passion, and cultural identity.

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