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A Decade of Dominance: How adidas Redefined the Modern Football Kit

The kit design game is an ever-evolving one, and it’s a big part of the ongoing brand war that dominates the marketing for the beautiful game. Brands have to consistently reinvent their approaches to stay relevant and to ensure that their designs are on-point, ahead of the curve and hitting the heights. And one brand has been consistently ahead in this regard: adidas.

Performance Football Apparel

Adidas Unveil All 22 Federation Home Kits For 2026

The clock is ticking down. The 2026 FIFA World Cup is fast approaching and it just got serious as adidas have unveiled the new home kits for their 22 federations. The Three Stripes are rewriting the playbook and reimagining football culture, fusing legacy with a new kind of energy. Redefining a nation through design.

Features

Why We’re Excited To See Reebok’s Return To The English Game

Reebok is back. In amongst the big brands, it’s the challengers that often bring the heat, raising the jersey design game. With that in mind and following the reveal of Charlton Athletic’s new kit, here’s why we’re excited to see Reebok back in English Football.

Performance Football Apparel

adidas & Al Ahly Unveil Ambitious 25/26 Away Jersey

The most decorated club in football gets ready to shine on one of the biggest stages in the game this summer, as Al Ahly unveil the new 2025/26 away kit due to make its debut at the FIFA Club World Cup. It’s dark base and vibrant accent is a stark contrast from the home jersey, however contains just as much passion and flavour as they look to project their name into the global spotlight.

Performance Football Apparel

KidSuper x PUMA Launches Club World Cup Capsule: Where Football Meets Art

In a kaleidoscopic fusion of football, fashion and pure imagination, PUMA and KidSuper have unveiled a groundbreaking collection for their Club World Cup contenders. This isn’t just a kit drop – it’s an artistic manifesto.

Performance Football Boots

Cristiano Ronaldo Football Boot Timeline

Cristiano Ronaldo has become one of the greatest to ever grace the game. Watching him dominate world football for two decades has been an honour. Celebrating an unbelievable 23 years of CR7, we are taking a look back at the boots he wore during some career-defining moments.

Performance Football Boots

A look At All 31 Signature Nike Mercurial CR7 Boots

Since his first signature edition Mercurial in 2010, Cristiano Ronaldo has enjoyed a series unlike any other footballer in history. 31 individual designs crafted specifically for the Portuguese legend, telling his story, honouring his many accomplishments, and celebrating his status as the greatest Nike athlete to ever play the game.

Performance Miscellaneous

The Myths & Trendsetters Spurring Footballers To Cut Holes In Their Socks

To brands’ dismay, holey socks grace almost every pitch and obscure logos as players express their style and gain confidence. Is a total redesign needed?

Boot Spotting

Global Boot Spotting

Plenty going on across the globe to feed this week’s Boot Spotting, from AFCON to a Barcelona reunion. As always, loads of new releases, special editions and bespoke beauties to get stuck into.

News

The Defining Brand Moments of 2023

Before we look ahead to all that 2024 has to offer, we’re taking a beat to reflect on the defining brand moments of 2023, from big name player signings to the resurgence of retro, and everything in between.

Performance Football Boots

PUMA Honour Neymar's Brazil Scoring Record With Special Future Ultimate

Writing himself into the history books once again, Neymar Jr became Brazil’s all-time top-scorer over the weekend when he netted two goals in a 5-1 win over Bolivia, and PUMA were quick to honour their athlete with a special Future boot.

Performance Football Boots

PUMA Provide Neymar With Signature Future Ultimate 'Instituto'

Gone (to Saudi Arabia) but not forgotten, Neymar gets his latest signature edition boot from PUMA, which arrives in the form of the Future Ultimate ‘Instituto’.

Performance Football Apparel

Premier League 23/24 Kits Roundup

Manchester City are champions of England once more, and now attention turns to the next campaign, with teams starting to release their new kits for 23/24, and we’re rounding them all up as and when they get released.

Performance Football Apparel

The Best Kit Debuts From The Early 2023 International Break

While the International break sometimes feels like an unnecessary distraction from domestic action, what it does offer is a stage on which new shirts can shine, and this window has been no different, with senior teams across the globe able to don their new kit for the first time for competitive games.

Performance Football Apparel

adidas Launch Saudi Arabia 2023 Home & Away Shirts

Inspired by the palm tree from the Kingdom's coats of arms, adidas signal the commencement of a new partnership with Saudi Arabia by launching the nation’s new home shirt for 2023.

Design Photography

Framed #213: Riyadh XI v PSG

It was an exhibition match packed with superstars that brought two of the greatest players of all time toe to toe for what was possibly one last dance – and as spectacles go, it didn’t disappoint, with nine goals, a red card, scored penalties, missed penalties, and of course, a SIUUUU.

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