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Why Now Is The Perfect Time For Tunnel Fits To Take Over Football

Football’s culture has changed. It’s forever growing and evolving, and the next logical step is for tunnel fits to take their rightful place in football. It’s more than just fashion alone, it’s about presence and identity. We’ve seen glimpses from the NWSL and Barcelona, but we need more. It’s time for football to start owning the culture it’s players’ drive.

Performance Football Apparel

Top 10 25/26 Away Kits So Far

Next season is already shaping up to be a standout year not just on the pitch, but in the kit designs gracing stadiums across the world. With clubs pushing creative boundaries and kit providers blending tradition with innovation, the 25/26 away threads are anything but boring. We’ve rounded up the top 10 shirts that have turned our head this summer, so let’s get into it…

Features

Nailing It: How Nail Art Might Become The Biggest Breakout Star Of The Women’s EUROs

As the countdown to the Women’s EUROs ticks on, there's a focus on more than just the football. Tipped to be the biggest tournament yet, this summer’s showdown is shaping up to be a full-on flex for nail game as much as goal game. Under the header Creative Soccer Culture, SoccerBible set out to investigate the booming culture of nail art in women’s football.

News

New Balance Steps Into The Game, Signing SV2 As First-Ever Gaming Ambassador

New Balance has just dropped a major announcement: the signing of SV2 — aka Eman — as the brand’s first gaming ambassador. It’s a landmark move that sees New Balance level up, fusing the worlds of sport, style, and digital culture in one bold strike.

Performance Football Boots

Carbon-Fibre Crafted: Toni Rüdiger Debuts Under Armour x Mansory Magnetico Elite 5

Merging the worlds of elite performance and unapologetic luxury, Under Armour has teamed up with high-end automotive design house Mansory for a bold new drop in football.

Features

Pitch Perfect: How Mercury/13 Is Redefining Football’s Fabric

Pioneering multi-club ownership group Mercury/13 and Fanatics Collectibles combined to host a unique black-tie event in the middle of a pitch for the UWCL weekend in Lisbon. The event, which gathered global trailblazers, legendary athletes, and visionary investors to celebrate and accelerate the rise of women’s football, served as a snapshot of how new players continue to jump on the train of growing the women’s game.

Performance Football Apparel

The 2025 Season MLS Kits Revealed So Far

The 2025 Major League Soccer Season gets underway at the end of this month, and teams are starting to tease their new kits ahead of the official launch date, expected to be next week. Here, we take a look at what’s been revealed so far…

Interviews

Mirko Borsche On Bureau Borsche's Introduction To & Impact On Modern Football Culture

Bureau Borsche is the name behind some of the most striking rebrands and kit designs in recent football history, with their work helping to guide the very direction of modern football culture. To find out more about the design studio and their entrance into the world of football, we spoke extensively with founder, Mirko Borsche.

Performance Football Apparel

Caledonian Braves & Le Coq Sportif Launch 24/25 Home & Away Kits Designed By Acid FC

Scotland’s youngest professional team, Caledonian Braves, have just dropped two of the most attention-grabbing designs of the 24/25 season, and we touched base with Chris Ewing, Braves’ founder and Chairman, and Ed Cowburn, Acid FC’s Founder and Design Director to find out all about them and the club.

Features

Why EA Sports FC Is Fundamental To US Soccer Culture

EA Sports FC 25 delivers yet another screamer in the long standing franchise, but its significance goes beyond the gameplay.

Features

How Terrace Culture Is Taking Hold In NYC

Following our 'On A Plate' Creative Soccer Culture Tour in New York, Tosin Makinde explores how styling football jerseys and other rituals signal terrace culture’s presence in the city, with insights from Scenes NY’s Lucas Capozzi-Shanks and other early adopters.

Performance Football Apparel

NBA Stars 'Leak' Upcoming Atlanta United 2024 Secondary Jersey

Ahead of their match against the Clippers, Atlanta Hawks players Bogdan Bogdanovic and Clint Capela rocked up to proceedings wearing the Atlanta United 2024 secondary jersey, giving us a sneak peak at the as-yet unreleased design.

Performance Football Apparel

Looking Back At All 12 PSG x Jordan Kits

Having passed the five year mark in their partnership back in September and with the release of the new 4th kit, PSG and Jordan now have 12 kits to their collective name, and here we round them all up.

News

Louis Vuitton Design Travel Case For 2023 Ballon d’Or Trophy

Louis Vuitton is no stranger to the sporting world, and now, for the first time, the winners of the Ballon d’Or Trophy, which recognises the best male and female individual performers in football, will carry off their hardware in a bespoke LV case.

Performance Football Apparel

UNDEFEATED Announced As Birmingham City’s Principal Partner

In an evolutionary step for the club, global streetwear brand UNDEFEATED has been announced as the Birmingham City FC’s new Principal Partner and sponsor. Following the announcement, the club unveiled their new home and away shirts for 23/24, the first to feature the brand’s iconic five-strike logo.

News

Feyenoord Celebrate Eredivisie Title Win With Special Championship Ring

Feyenoord wrapped up the Eredivisie title with games to spare this season, ending Ajax’s three-year hold on the crown, and to celebrate, the club has produced special championship rings for all members of the squad.

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