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Reebok Announces Return to the Boot Game With Help From Dušan Vlahović

Reebok are back in the boot game with a full‑blooded, studs‑in return, and they’ve enlisted one of Europe’s top finishers to lead the line. Dušan Vlahović, Juventus’ powerhouse forward has been unveiled as Reebok Football’s new global ambassador. And with him comes the brand’s first on‑pitch silo in years: the Reebok Sidewinder.

Lifestyle Clothing

Designing Football, the POMPEII Way

In Madrid, sometime in the early 2010s, four school friends decided that starting a fashion brand felt less impossible than it once had. Crazy, right?

Interviews

David Ginola: Champions League Glory & PSG’s Cultural Evolution

Few figures in football have worn the game quite like David Ginola. Effortless on the ball, unmistakable off it, he made elegance feel competitive.

Interviews

Leigh Wood On Fight Night, Home Town Pride & His Beloved Nottingham Forest

On February 22, inside Nottingham’s Motorpoint Arena, a familiar rumble will rise as Leigh Wood returns to his home town to face Josh Warrington in a long-awaited rematch, nearly two years after suffering a ferocious knockout defeat in their first meeting.

News

Are Fiorentina Set To Sign With Mizuno?

Reports doing the rounds suggest Fiorentina could be on the verge of a fresh kit deal, with Japanese brand Mizuno tipped to step in once the club’s current agreement with Kappa expires at the end of the season.

Design Photography

Framed #234 | PSG v Newcastle United

On a night when every goal across the continent rippled through the standings, the Parc des Princes became a holding pen for nerves, noise and narrow margins. PSG and Newcastle arrived level, chasing certainty in a competition that has offered anything but. This is Framed — where European nights live long after the numbers fade from the scoreboard.

Features

How Scandinavia is Rewriting the Rules Around Football Fashion

Scandinavian football has never shouted for attention, it’s earned it. From giant-killing European runs to kits rooted in culture, Nordic clubs are quietly redefining what modern football identity looks like.

Performance Football Equipment

adidas Drop Special 25/26 UCL Third Ball

adidas are marking a milestone in style. To celebrate 25 years since their first official UEFA Champions League Final ball, the Three Stripes have unveiled a special edition match ball that’s steeped in history and dripping with nostalgia.

Design Photography

Framed #233 | Barcelona v Eintracht Frankfurt

The Champions League returned to the Camp Nou this week, as Barcelona welcomed Eintracht Frankfurt to their still-not-technically-finished-but-newly-revamped home for a group stage clash. Welcome to the latest instalment of ‘Framed’.

Design Photography

Framed #232 | Real Madrid v Manchester City

Spain v England. Madrid v Manchester. Bellingham v Haaland. So much hanging in the balance for this latest Champions League clash of the titans. Both had to win, and no one could afford to lose.

Performance Football Apparel

PUMA Drop European Nations Home Shirts For 2026

PUMA have stepped up to the global stage with a full roster of European National Team Home kits, each built with the brand’s sharp eye for storytelling and shaped by the cultural currents of the nations they represent.

News

All Nine Euro 2028 Host Stadiums Announced

Euro 2028 is coming to the UK and the stage has been set. A lineup of nine stadiums that capture the full heartbeat of British football culture have been named to host one of the biggest tournaments in football. So, here they are…

Design Photography

Framed #229 | Real Madrid v Juventus

Under the lights of the Bernabéu, where history breathes through concrete and chrome, Real Madrid and Juventus met in a fixture soaked in European prestige. A collision of legacy and ambition, of old scars and new stars, this is the latest instalment in our ‘Framed’ series.

Performance Football Apparel

Adidas Bring Back Iconic Arsenal 92-94 Home Shirt

Adidas continue to feed us more nostalgia, dropping a remake of the iconic 92-94 Arsenal home shirt, famously worn during a time where silverware filled the cabinets of the Gooners. It’s a love letter to Highbury, to heritage, and to the unfiltered culture of the early 90s.

Interviews

Diving Into The Second Season Of SPZL F.C. With Gary Aspden

Following the reveal of the latest instalment from SPZL F.C., in which Newcastle United, Aston Villa and Celtic all benefitted from the premium label’s focus, we spoke with curator, Gary Aspden, to find out more about what makes SPZL F.C. so… special.

Features

Why Now Is The Perfect Time For Tunnel Fits To Take Over Football

Football’s culture has changed. It’s forever growing and evolving, and the next logical step is for tunnel fits to take their rightful place in football. It’s more than just fashion alone, it’s about presence and identity. We’ve seen glimpses from the NWSL and Barcelona, but we need more. It’s time for football to start owning the culture it’s players’ drive.

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