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Running Tech, Football Futures: How the Track Keeps Redefining the Game

Football boots have always chased the same holy grail: speed with purpose. Sharper breaks. Longer sprints. More efficient movement. For years, brands looked inward — retooling stud plates, refining uppers, carving away grams. But many of the biggest breakthroughs didn’t come from football at all, but instead from the running world.

A Decade of Dominance: How adidas Redefined the Modern Football Kit

The kit design game is an ever-evolving one, and it’s a big part of the ongoing brand war that dominates the marketing for the beautiful game. Brands have to consistently reinvent their approaches to stay relevant and to ensure that their designs are on-point, ahead of the curve and hitting the heights. And one brand has been consistently ahead in this regard: adidas.

Adidas Unveil All 22 Federation Home Kits For 2026

The clock is ticking down. The 2026 FIFA World Cup is fast approaching and it just got serious as adidas have unveiled the new home kits for their 22 federations. The Three Stripes are rewriting the playbook and reimagining football culture, fusing legacy with a new kind of energy. Redefining a nation through design.

More Than A Kit: Sergio Mareco Talks Us Through The Story Behind the 2026 Federation Home Threads…

A World Cup is always busy, but one thing is for sure – a kit design can speak a thousand words. Words of intent, words of a nation united. It can define a tournament way before any ball is kicked on the pitch. Sergio Mareco, one of the designers behind adidas’ 2026 Federation kits, took us through the journey of creating these latest looks.

Shaping A Legacy: adidas & The World Cup Match Ball

Adidas have just unveiled Trionda, the Official Match Ball for the FIFA World Cup 2026. It joins a legendary line of balls from the Three Stripes, a tradition stretching back more than half a century. So what better time to look back at a legacy that spans 14 iconic designs and countless unforgettable moments?

Nike's Toma El Juego Train Pulls Up At Mexico City

After lighting up Los Angeles and Seoul, Nike’s Toma El Juego has touched down in Mexico City — the brand’s global street football platform making its Latin American debut in a way that only the Mexican capital could deliver.

adidas Drop the 'Coral Blaze' Pack Across Predator, F50 & Copa

adidas turn the temperature up as 2025 rolls on, unveiling the ‘Coral Blaze’ pack – a unified look across their three leading silos: Predator 25, F50, and Copa Pure 3.

adidas Launch Next F50 Messi 'Vis10n'

Few players in the world can boast the ability to see things on a pitch like Lionel Messi. And to celebrate this ability, Adidas have revealed the great man’s latest signature edition, the F50 Vis10n.


Club Atlético Aldosivi Unveil Their 25/26 Third Jersey With Kappa

When Club Atlético Aldosivi clinched promotion to Argentina’s Primera División last season, it wasn’t just another sporting milestone – it was a moment suspended between the earthly and the divine. Now, that sense of destiny finds its fabric in the club’s newly unveiled 25/26 third jersey from Kappa Argentina.

10 Black Boots Available at Pro:Direct We Think Deserve Some Love

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Whilst the crave for colour and bold designs stay as loud as ever, the quiet assassin of the black boot is making its rise once again, tempting those ballers who would rather do their work in the dark. We are here to show some love to some of the best black boots Pro:Direct are providing for the real players…

Designed With Intent: How U.S. National Team Players Shaped The 2025 Kits

Both of the U.S. 2025 kits—The Brilliant Kit and The Heartbeat Kit – were revealed back in May and have since been debuted. But what you may not know is that several key players from the both the men’s and women’s national line-ups were key in the design process in what was a revolutionary step for the creative culture Stateside, and we were keen to find out more.

adidas Throw It Right Back With Peru 1978 Re-issue Collection

From the Andes to the terraces and the streets, adidas digs deep into the beautiful game’s rich tapestry with the relaunch of one of football’s most iconic shirts. The Peru 1978 World Cup jersey is the latest drop in the Three Stripes' 'Bring Back' collection — a timeless tribute wrapped in a modern aesthetic that fuses football heritage with contemporary flair.

adidas Drop Some Blackout Brilliance With The 'Electric Stealth' Pack

There’s something about a blackout boot that just hits different. Sleek, understated, and unapologetically bold in its own right, adidas have returned to that sweet spot of stealth with a sharp twist in the form of the new ‘Electric Stealth’ pack — their latest black pack offering dropping ahead of the 25/26 season.

adidas Drop A Bold New Look With The 'Radiant Blaze' Pack

It’s a new month and the perfect time for a new boot pack. Adidas have unveiled the ‘Radiant Blaze’ pack, featuring a bold and electrified trio that fuses performance with unapologetic energy.

Through The Lens: Daniel Zuliani’s Miami View On Football, Culture & Creativity

In a city where football is becoming a cultural force, Miami-based photographer Daniel Zuliani is capturing the movement from the inside out. Here, he speaks on creativity, culture, and what it means to shoot with purpose.

Beyond The Pitch: How Genoa CFC Is Redefining Its Position In Creative Soccer Culture

From bold collaborations with the likes of The Undertaker and Rita Ora to crossovers with stars like Stefanos Tsitsipas, Genoa is proving that football content can be so much more than matchdays, and it showcases a club that's pushing boundaries and staying ahead of the curve.