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Running Tech, Football Futures: How the Track Keeps Redefining the Game

Football boots have always chased the same holy grail: speed with purpose. Sharper breaks. Longer sprints. More efficient movement. For years, brands looked inward — retooling stud plates, refining uppers, carving away grams. But many of the biggest breakthroughs didn’t come from football at all, but instead from the running world.

Drake Ramberg Talks Venezia, NOCTA, and the Art of Football Jerseys

Drake Ramberg isn’t just a name in football design history – he’s one of the architects who changed the game. After nearly three decades away, the man behind Nike’s ’90s icons returns with Venezia × NOCTA’s fourth kit: a jersey steeped in Venetian culture and dripping with creative intent.

Macron O.N.E. Bring Udinese, Crystal Palace & FC Basel Into The Activefashion Fold

Following the sleek debut of the Macron O.N.E. collection fronted by Italian icon Elisabetta Canalis, the Bologna-based brand is upping the ante — bringing its top-flight clubs into the fold. Udinese Calcio, Crystal Palace FC, and FC Basel 1893 will now embody the essence of Own Nothing Else, taking the O.N.E. aesthetic from campaign to competition.

Who Will Be The First Sport Brand To Appoint A Creative Director For Football?

Football culture isn’t what it used to be; it’s continually evolving, expanding, and crossing borders with stark abandon. As fans, players and clubs ride the wave, is it time for brands to take yet another leaf out of the fashion world’s book and seriously consider bringing in a Creative Director to steer the ship?

adidas & Drama Call Link Up To Drop Manchester United Collection

Adidas and Manchester born streetwear label Drama Call have teamed up once again, this time unveiling a new collection that brings together football heritage, city pride, and street-ready aesthetics. The heart of the collection pays homage to Manchester United’s 1991 UEFA Cup Winner’s Cup glory, a moment that won’t be forgotten by fans.

Adidas Drop Fresh Visuals For 25/26 Champions League Match Balls

Adidas have finally revealed the designs that will define the 25/26 UEFA Champions League and Women’s Champions League campaigns. Both match balls, which will make their competitive debut from 27 August, draw inspiration from the breathtaking cosmos and tailor it to the biggest stage in European football.

Chelsea & Nike Revive An Icon With 25/26 Third Shirt Design

Chelsea and Nike run it back for the Blues’ 25/26 third kit offering. Dubbed “the revival of an icon”, the black and grey design combines the west London club’s 04-06 away kit palette with the Swoosh’s iconic Total 90 template and the result speaks for itself.

EA SPORTS FC: From Consoles To Community

For years, EA SPORTS FC has been more than just a game—it’s been a cultural connector. With FC Futures, EA is taking that influence off the screen and onto the pitch, bridging the gap between the digital and physical worlds of football, and to find out more we spoke with Senior Director at EA SPORTS, James Salmon.

Designing Venezia: Diego Moscosoni On Art, Identity, & Reimagining The Football Kit

Venezia. A club in the vanguard of the football x fashion movement, boasting some of the best kits of the last five years. Gaining insight into the process behind making thee club what it is today, including the switch up from Kappa to Nocta, we spoke with designer Diego Moscosoni.

adidas x Antonia Bronze | Bespoke Leather Jackets Collide With Women’s Euro 2025 Energy

Diving deep into the world of Creative Soccer Culture, adidas and renowned British designer, Antonia Bronze have collaborated for a collection of special, custom-made Women’s Euro 2025 leather jackets paying tribute to Aitana Bonmatí, Alessia Russo, Jule Brand, Stina Blackstenius, Kadi Diani and Lia Wälti.

10 Of The Best Kit Drops You Might Have Missed This Week – 11/07/25

It’s that time of the year when the kit drops are coming thick and fast – so thick and fast, in fact, that it can be hard to keep up, and some absolute pearls can fly under the radar. Not our radar though! Here’s 10 of the best kit drops from this week that you might have missed.

adidas x Newcastle United Drop 90s-Inspired Design For The 25/26 Third Kit

Bringing retro energy to a new era, adidas and Newcastle United have just unveiled the Magpies’ 2025/26 third kit – and it's an instant classic. Inspired by the iconic 1997/98 third shirt, the latest drop is a pitch-perfect blend of past and present, dialled up with contemporary swagger and designed with collectors, fans, and football romantics firmly in mind.

adidas Drop Emotional New Film Celebrating Rivalry & Respect Ahead Of UEFA Women’s EURO 2025

adidas is no stranger to storytelling that shifts the game, and with the UEFA Women’s EURO 2025 on the horizon, the Three Stripes have laced up once again with a campaign that speaks louder than goals. The latest instalment of their global brand platform You Got This lands with a film that doesn’t just celebrate football—it redefines the energy that lives between rivals.

UEFA Women's Euro 2025: Young Ballers You Didn't Know You Needed To Watch Out For

T-2 days. Kick-off is almost here. The start of the Women’s Euro 2025 is fast approaching, and the hype has never been more alive. Ahead of the tournament, we have rounded up the best up-and-coming ballers you need to watch out for this summer. They’re young, tekky and utterly fearless, ready to take Switzerland by storm.

Pitch Perfect: How Mercury/13 Is Redefining Football’s Fabric

Pioneering multi-club ownership group Mercury/13 and Fanatics Collectibles combined to host a unique black-tie event in the middle of a pitch for the UWCL weekend in Lisbon. The event, which gathered global trailblazers, legendary athletes, and visionary investors to celebrate and accelerate the rise of women’s football, served as a snapshot of how new players continue to jump on the train of growing the women’s game. 

PepsiCo Take Over Lisbon For UWCL Final

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Advocating for women’s sport, PepsiCo took over the capital of Portugal for one weekend during the UEFA Women’s Champions League final. Arsenal may have gone home with the trophy, but the women's game was the winner as the biggest names around sport came together to pave the way for the future.