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News

Are Jude Bellingham and Trinity Rodman Cooking Something With adidas?

When two of adidas’ brightest stars are spotted leaving a World Cup campaign shoot together, draped head-to-toe in unreleased heat, you can be sure the rumour mill is about to go into overdrive. That’s exactly what happened this week in Madrid, as Jude Bellingham and Trinity Rodman were seen exiting an adidas shoot, and let’s just say the fits did a lot of the talking.
Design Photography

Framed #233 | Barcelona v Eintracht Frankfurt

The Champions League returned to the Camp Nou this week, as Barcelona welcomed Eintracht Frankfurt to their still-not-technically-finished-but-newly-revamped home for a group stage clash. Welcome to the latest instalment of ‘Framed’.
Design Photography

Framed #232 | Real Madrid v Manchester City

Spain v England. Madrid v Manchester. Bellingham v Haaland. So much hanging in the balance for this latest Champions League clash of the titans. Both had to win, and no one could afford to lose.
Performance Football Boots

When Fit Becomes Fast: Mizuno Launch The All-New Alpha III

Mizuno has stepped into a new era of fast with the launch of the Alpha III, a boot that doesn’t just chase speed but reframes it.
Lifestyle Clothing

Admiral x New York Cosmos Pt. II: A Retro Revival of Football’s Original Galácticos

When Pelé joined the New York Cosmos in 1975, football collided with fashion, fame, and the New York skyline. The world’s greatest player transformed a team into a cultural phenomenon, igniting an era of sold-out stadiums and celebrity allure—an era Admiral now celebrates with its latest retro capsule collection.
Performance Football Apparel

Toulouse Reveal & Debut Iridescent 25/26 Third Shirt Design From Nike

Toulouse Football Club revealed its new iridescent third kit for the 25/26 season from Nike before debuting it in the 2-2 draw with Marseille on the weekend.
Performance Football Boots

Mizuno’s ‘Bright Gold’ Pack Elevates Heritage with a Luxe Finish

Mizuno dial up the decadence for their latest on-pitch offering, dropping the ‘Bright Gold’ Pack and proving once again that nobody in the game does understated luxury quite like they do.
Performance Football Apparel

London City Lionesses Offer Up A Holographic Hit With Their Limited-Edition 25/26 Nike Third Shir…

London City Lionesses are continuing their ascent with the release of a bold, limited-edition third shirt for 25/26 — a Nike-built statement piece that leans fully into the club’s graphic-led identity while pushing things into new, electric territory.
Performance Football Boots

New Balance Launch Bukayo Saka’s Latest Signature Furon v8 — The ‘7egacy’ Boot

There’s a different kind of electricity around the Emirates these days, and it isn’t just Arsenal’s title charge. After giving them their debut against Chelsea at the weekend, Bukayo Saka and New Balance have officially lifted the lid on a new signature Furon v8 ‘7egacy’ edition.
Performance Football Apparel

Christiania SC Drop Bold Pink Third Shirt from hummel for 25/26

Christiania Sports Club doesn’t do ordinary, and its latest link-up with hummel is a reminder of exactly why. The Free Town outfit has unveiled a fearless new third shirt for 25/26 — a design that pulls its power from the energy of CSC’s women’s team but is made for anyone who feels part of the community that makes Christiania what it is.
Performance Football Boots

Skechers Launch Limited-Edition SKX_02 Chrome Colourway

Skechers are going into hyper-rare territory with the launch of the SKX_02 ‘Chrome’ that is hitting the speed market hard. With a shine that catches eyes under the floodlights, this is purely built for disruptors and those that do their work in the spotlight.
Lifestyle Clothing

Umbro Partner With Adam Jones For Capsule Collection

Umbro’s latest link-up lands with a wink and a warm rush of nostalgia, as the double diamond invites British designer Adam Jones into its world for a capsule that treats heritage not as something to be preserved behind glass, but as raw material to be re-cut, re-stitched and reimagined with irreverent charm.
Performance Football Boots

PUMA Unveil Brand-New Future 9 and King In 'Unleashed' Boot Pack

PUMA just unlocked the cage on the new Future 9 and it arrives inside the fresh ‘Unleashed’ pack, bringing a whole new level of creativity to the game. The full pack sees a bright and bold colourway hit the scene as the brand look to move into a new chapter of their story.
Performance Football Boots

PUMA Drop 'Pantera Negra' King Platinum In Honour Of Eusébio

PUMA are stepping back into the shadow, and back to their leather toots, with a special-edition King Platinum that is hitting the modern game with the same amount of finesse as the player it honours – Eusébio. The ‘Pantera Negra’ King takes its name straight from the Portuguese icon’s nickname, celebrating his legacy that runs deep in PUMA DNA.
Lifestyle Clothing

Arsenal Drop Some Serious Heat With 'FirePower' Collection

Arsenal have lit the fuse on the 2025 N7 Firepower Collection, coming in hot with a street-ready drop that hits hard. This is true Gunners DNA reimagined with plenty of attitude.

Features

A Decade of Dominance: How adidas Redefined the Modern Football Kit

The kit design game is an ever-evolving one, and it’s a big part of the ongoing brand war that dominates the marketing for the beautiful game. Brands have to consistently reinvent their approaches to stay relevant and to ensure that their designs are on-point, ahead of the curve and hitting the heights. And one brand has been consistently ahead in this regard: adidas.

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