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Lifestyle Clothing

Jameson Irish Whiskey x Lovers FC x The Goalposts League: A Three-Shirt Summer Collection

Jameson Irish whisky team up once again with Lovers FC and the inclusive football community ‘The Goalposts League’ to drop a three-kit collection perfect for the summer ahead. A summer that promises to be massive for the women’s game, on and off the pitch.

Features

Why We’re Excited To See Reebok’s Return To The English Game

Reebok is back. In amongst the big brands, it’s the challengers that often bring the heat, raising the jersey design game. With that in mind and following the reveal of Charlton Athletic’s new kit, here’s why we’re excited to see Reebok back in English Football.
Performance Football Apparel

US Marseille Endoume & Kappa Unveil Two Exclusive Anniversary Kits

Marseille’s legendary local team US Endoume celebrate both the past and future with two exclusive anniversary kits, beginning a new era with kit provider Kappa whilst still paying homage to their rich 100-year history.
Features

Beyond The Pitch: How Genoa CFC Is Redefining Its Position In Creative Soccer Culture

From bold collaborations with the likes of The Undertaker and Rita Ora to crossovers with stars like Stefanos Tsitsipas, Genoa is proving that football content can be so much more than matchdays, and it showcases a club that's pushing boundaries and staying ahead of the curve.
Performance Football Boots

New Balance Reveal The Tekela v5 'First Edition'

In a game where the smallest margins decide outcomes, control is everything. That’s the foundation on which New Balance has built the next generation Tekela v5, revealed in a vibrant “Yellow/Black/Red” colourway as part of the brand’s ongoing ‘First Edition’ series.

Performance Football Boots

PUMA Drop The Next Generation Ultra 6 'Dare To'

PUMA are moving in one direction only—and it’s lightning fast. The Ultra 6 'Dare To' lands with a bold statement of intent, carrying the torch forward for the brand’s speed silo with a launch that merges cutting-edge performance with turn-of-the-millennium flavour.
Performance Football Apparel

Real Betis & hummel Drop 25/26 Home Shirt

Real Betis and hummel continue their collaborative journey with a bold statement for the 2025/26 season, unveiling a home kit that leans heavily into the past while confidently stepping into the future. This time, it’s all about reclaiming identity—with green once again taking centre stage and stripes standing prouder than ever.
Features

Pitch Perfect: How Mercury/13 Is Redefining Football’s Fabric

Pioneering multi-club ownership group Mercury/13 and Fanatics Collectibles combined to host a unique black-tie event in the middle of a pitch for the UWCL weekend in Lisbon. The event, which gathered global trailblazers, legendary athletes, and visionary investors to celebrate and accelerate the rise of women’s football, served as a snapshot of how new players continue to jump on the train of growing the women’s game. 
Performance Football Boots

All-New Phantom 6 Makes Its Official Debut in 'Fear Nothing' Pack

It is officially Club World Cup time, and Nike have sorted all their athletes out with the perfect boots for the occasion – dropping the ‘Fear Nothing’ pack featuring the all-new Phantom 6. Each silo fashions its own distinctive colourway, all bold and all as clean as they come, with the new generation of Phantom taking the spotlight.
Performance Football Apparel

adidas & Al Ahly Unveil Ambitious 25/26 Away Jersey

The most decorated club in football gets ready to shine on one of the biggest stages in the game this summer, as Al Ahly unveil the new 2025/26 away kit due to make its debut at the FIFA Club World Cup. It’s dark base and vibrant accent is a stark contrast from the home jersey, however contains just as much passion and flavour as they look to project their name into the global spotlight.
Performance Football Apparel

River Plate Pay Tribute to the Past With New Home & Away Threads

Draped in tradition and club identity, River Plate unveil both home and away kits for next season. The home jersey arrives reminiscent of the 2015 Copa Libertadores champions whilst the away pulls inspiration from a historic celebration from the club’s past success – ticking off all the boxes ahead of the Club World Cup.
Performance Football Apparel

Code Red: Lincoln City Drop New Home Shirt for 25/26

History. Heritage. Binary. Lincoln City have just unveiled their home kit for the 2025/26 season, and it’s a design that fuses club tradition with a tip of the hat to one of the city’s greatest minds – the legendary mathematician George Boole.
Lifestyle Clothing

Over the Pitch Collaborate With tripleS For New Lifestyle Collection

We are getting used to hearing Over the Pitch’s name when it comes to football fashion, and they return once again, this time linking up with popular K-pop girl band tripleS. The collaboration fuses K-fashion and streetwear with vintage football aesthetics, reflecting OTP’s sport-culture identity as well as the band’s contemporary vibe.
Performance Football Apparel

Manchester United & adidas Unveil New Home Kit Inspired By Old Trafford

The Theatre of Dreams may have been a sleeping giant in previous years but Manchester United are looking to wake up with a new look for a new chapter in club history. Adidas have designed a new home kit for 2025/26, inspired by the historic Old Trafford and crafted to drag the Red Devils back to the top of English football once again.
Performance Football Apparel

KidSuper x PUMA Launches Club World Cup Capsule: Where Football Meets Art

In a kaleidoscopic fusion of football, fashion and pure imagination, PUMA and KidSuper have unveiled a groundbreaking collection for their Club World Cup contenders. This isn’t just a kit drop – it’s an artistic manifesto.

Interviews

Marta Pereira da Costa: Where Fado Meets Football

She plays an instrument steeped in tradition, with fingers that pull stories from the strings and a presence that redefines what a fado guitarist can be. Marta Pereira da Costa isn’t just breaking ground — she’s doing it with elegance, with purpose, and with a Benfica scarf wrapped around her heart.

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