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Interviews

Concrete Gaucho: Paris, Power, & Peanuts With Fati Rouina

For the fifth part of our Concrete Gaucho series, we sit down with Fati Rouina – founder of women’s team Cacahuètes Sluts. For more than a decade, Fati has merged football with art, music, and fashion, creating space and visibility for women, LGBTQ+ communities, and minorities through the game. Fierce in both name and spirit, the team embodies Paris’ unapologetic creativity.
Performance Football Apparel

Nike Revives The Total 90 Spirit With Inter Milan’s 25/26 Third Shirt

Inter and Nike have rolled the clock back while keeping one eye firmly on the future, unveiling a third shirt for the 25/26 season that channels the spirit of the iconic Total 90 era.
Features

Creative Soccer Culture Through Time | Piero & The Wolf

In 1978, Italian designer Piero Gratton altered the visual identity of AS Roma through a seemingly simple yet elegant redesign of the club’s crest. This is the story of the now iconic ‘Lupetto logo’.
Performance Football Boots

adidas Launch Next F50 Messi 'Vis10n'

Few players in the world can boast the ability to see things on a pitch like Lionel Messi. And to celebrate this ability, Adidas have revealed the great man’s latest signature edition, the F50 Vis10n.

Performance Football Apparel

Juventus & adidas Blend Tradition With Innovation For New 25/26 Third Kit

Serie A giants, Juventus, are drawing inspiration straight from their roots for 2025/26, as adidas design a third kit that not only embraces the traditions of the famous Piedmont region, but also leads the way as high fashion continues to take a hold on football culture.
Performance Football Apparel

adidas Drop Trefoil-Emblazoned Liverpool 25/26 Third Kit & Collection

adidas and Liverpool have lifted the lid on the club’s Third Kit for the 2025/26 season, and it’s one loaded with cultural resonance. A design that reconnects with one of the most iconic eras in the Reds’ history, it fuses heritage with a sharp modern edge, landing as a celebration of where the club has been and where it’s headed.
Performance Football Boots

PUMA Celebrate Memphis Depay’s Historic Record With MD51 ULTRA Boots

Memphis Depay has written his name into Dutch football history. With his 51st goal for the Netherlands, the forward has officially become the nation’s all-time men’s top scorer — a milestone that PUMA have chosen to honour in typically standout fashion, dropping a bespoke, limited-edition release: the MD51 ULTRA.
Lifestyle Clothing

Umbro x HIDDEN: Football’s Past, Present & Future Refracted Through A New Lens

Football’s past, present, and future gets HIDDEN in plain sight, as the New York-based brand hooks up with Umbro for an 18-piece capsule collection.
Lifestyle Clothing

Hattie Crowther & UtdCultur Rewrite Manchester United's Legacy With Bespoke Jerseys

Hattie Crowther and UtdCultur have dropped a collection that perfectly captures the essence of those moments that make the beautiful game so beautiful. ‘Culture, Not Clout’ takes three of Manchester United’s most iconic flashes in time and weaves them directly into the heart of club jerseys. A love letter to legacy, not hype.
Performance Football Boots

Nike Unveil Third Chapter of Mercurial Air Max 95

Nike continue to blur the lines between the pitch and the pavement with the unveiling of the next Mercurial Air Max 95, arriving in a crisp all-white execution. This launch marks the third chapter of the series, dubbed as the 'Disruptive' of the three.
Interviews

Concrete Gaucho: Louis Castex Is Where Street Meets Maison

Paris has always written the rules of style, but right now it’s the streets rewriting the story. For this chapter of our Concrete Gaucho series with SNIPES, we connect with fashion creative Louis Castex—a voice from the banlieues who has carved out his place in the capital’s fashion scene.
Performance Football Apparel

Venezia FC & Nocta Complete Lookbook With 25/26 Third Kit

The partnership that has been changing the game in recent years continues to do so, as Venezia FC and NOCTA launch a bold third kit to go alongside the already dropped home and away shirts. This one arrives with noise, fashioning some contemporary aesthetics whilst embracing retro fits and local heritage.
Performance Football Apparel

PUMA Resurrects New Zealand’s 1982 Retro Shirt For The Soccer Ashes

When the All Whites step out against the Socceroos for the return of the Soccer Ashes this week, they’ll be doing so draped in a piece of history. PUMA and New Zealand Football have revived the shirt that defined the nation’s first-ever FIFA World Cup journey back in 1982 – and this time it’s game-ready.
Lifestyle Clothing

Arsenal & adidas Collab With NTS To Launch Full Lifestyle Collection

Arsenal and adidas are celebrating music culture by collaborating with NTS radio. The Dalston-based radio station is linking with the Gunners and the Three Stripes to launch a bespoke lifestyle range that is steeped in North London heritage.
Performance Football Boots

Under Armour x Mansory Drop Second Collaboration With 'Tropical Tide' Pack

Following their first collaboration earlier this summer with the limited edition Magnetico, Under Armour and Mansory are back with a bang. Once again, the two are redefining the laws of collaborations, merging the worlds of elite performance and unapologetic luxury by dressing both the Magnetico Elite and Shadow Elite in some premium aesthetics.

Features

Who Will Be The First Sport Brand To Appoint A Creative Director For Football?

Football culture isn’t what it used to be; it’s continually evolving, expanding, and crossing borders with stark abandon. As fans, players and clubs ride the wave, is it time for brands to take yet another leaf out of the fashion world’s book and seriously consider bringing in a Creative Director to steer the ship?

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