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Features

Why The Passion Of Fans Is Increasing Collaboration Between Football And Music

Diving into the relationship between music and football and how those shared passions are represented in jersey culture, George Cochran speaks with the teams of Dua Lipa and Fred Again, Man United, Barcelona, Man City, shirt producer Full Kit, and Mary Jane Dunphe to find out more.
Performance Football Apparel

adidas Present 24/25 FC Copenhagen Third Jersey Design

Inspired by iconic Copenhagen design and Scandinavian craftsmanship, adidas reveal the F.C. Copenhagen 24/25 third shirt, which nods to the city’s famous green benches, reflected in the kit’s patterns, curves, and colours.

Lifestyle Clothing

Nike Re-Release The 2004 Portugal Shirt

Following in the footsteps of fellow Portuguese-tongued Brazil, Portugal are the latest international federation to get a classic jersey reissue, and this time it’s the iconic design from Euro 2004.
Design Art and Illustration

Artist Christian Jeffrey Creates Stunning Custom England Shirt Design

Turning his incredible artistic talents to the national team, artist and designer Christian Jeffrey has created an incredible custom England shirt design, combining Sir Geoff Hurst’s 1966 World Cup jersey and a knight’s armour.
Lifestyle Clothing

Starcow Paris & Kappa Team Up For Collaborative Jersey

Combining Kappa's sporting DNA and Starcow's urban and creative aesthetic, the pair have come together for a collaborative jersey that celebrates the increasing breakdown of cultural borders.
Performance Football Boots

PUMA Drop Ultra 5 x F1 Ahead Of Las Vegas Grand Prix

Continuing their relationship with one of the fastest motorsports on the planet, PUMA drop the Ultra 5 Ultimate x F1 ahead of the Las Vegas Grand Prix.
Interviews

Mirko Borsche On Bureau Borsche's Introduction To & Impact On Modern Football Culture

Bureau Borsche is the name behind some of the most striking rebrands and kit designs in recent football history, with their work helping to guide the very direction of modern football culture. To find out more about the design studio and their entrance into the world of football, we spoke extensively with founder, Mirko Borsche.
Performance Football Boots

PUMA & Pro:Direct Drop The Limited Edition Ultra x Mexico

Taking their obsession with speed to new heights, PUMA have partnered with Pro:Direct Soccer to release a special edition of the Ultra Ultimate, which features details inspired by the Mexico Grand Prix.
Performance Football Boots

Messi & Bad Bunny Team Up For Collaborative adidas F50

World’s collide as the goat meets the bunny, with adidas Originals officially revealing the Bad Bunny & Messi Collection, which celebrates the incredible connection between music and sport.
Performance Football Boots

Rising Women’s Boot Brand IDA Release The ‘Breast Self Pack’

October is Breast Cancer Awareness month, and IDA Sport have released the Limited Edition ‘Breast Self Pack’ in support of the work of Know Your Lemons, to expand conversations around breast health and support early detection of breast cancer.
Performance Football Apparel

Caledonian Braves & Le Coq Sportif Launch 24/25 Home & Away Kits Designed By Acid FC

Scotland’s youngest professional team, Caledonian Braves, have just dropped two of the most attention-grabbing designs of the 24/25 season, and we touched base with Chris Ewing, Braves’ founder and Chairman, and Ed Cowburn, Acid FC’s Founder and Design Director to find out all about them and the club.
Interviews

Gaining Insight From Zeta Into Real Madrid’s Latest ‘Artist Pack’ Collection

In collaboration with Fundación Real Madrid, adidas has unveiled “Artist Pack”, a new collection of apparel designed by graffiti legend Zeta 1970 that celebrates the intersection between art, sport and social inclusion, and we spoke to the artist to find out more.
Performance Football Apparel

The 10 Best Kit Sets Of The 24/25 Season

With the majority of teams having now revealed their full wardrobes for the current campaign, we take a look at the 10 best kit sets from the 24/25 season from across Europe.
Performance Football Apparel

adidas Present Special Edition Colombia Centenary Collection

Celebrating 100 years of Colombian football, adidas honour the nation, its people, its history and its Federation with a one-off special edition kit and capsule, which will be worn on Tuesday 15 October in the match against Chile.
Performance Football Apparel

adidas Partner With LeGer By Lena Gercke For Special-Edition Jersey For FC Bayern Women

Carrying a crucial message during Breast Cancer Awareness Month, FC Bayern Women and adidas, in conjunction with LeGer by Lena Gercke, have revealed a new special edition kit, which will be worn for the first time in their match away at Wolfsburg on 12 October.
Performance Football Apparel

adidas Present New Algeria Home & Away Kit Designs For 24/25

Paying tribute to the nation’s football legacy and cultural heritage, Adidas present the Algeria home and away shirts for 24/25. The designs draw inspiration from the traditional Karakou — a historic Algerian garment known for its intricate golden embroidery.

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