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News

adidas Returns To South Africa: A Homecoming Of Pride, Power & Possibility

Fifteen years after the sound of vuvuzelas echoed through packed stadiums and the world turned its gaze to the Rainbow Nation, adidas is heading back to South Africa. The Three Stripes are set to once again adorn the kits of Bafana Bafana and Banyana Banyana, as adidas returns as the official technical partner to the South African Football Association (SAFA) from 2026.
Performance Football Apparel

Venezia FC & NOCTA Unveil Fresh Anthem Jackets and Pre-Match Jersey For 2025/26

Another masterclass in football style has hit the scene, as Venezia FC and NOCTA unveil the latest pieces of their Home Ground Collection. This time, a duo of anthem jackets and a pre match jersey has been rolled out, and they are as bold, refined, and dripping with identity as you’d expect from this duo.
Performance Football Apparel

Fluminense & Umbro Hit The Marks With New 25/26 Third Kit

The 25/26 Umbro Fluminense third kit captures the essence of the great city of Rio de Janeiro in every stitch, bringing together heritage, elegance, and cultural rhythm for a timeless look. It’s the type of shirt that moves beyond the pitch as a modern expression of what it means to be a Tricolor Carioca.

Performance Football Boots

Jude Bellingham x adidas Drop Third Signature Predator — A Tribute To Birmingham Roots

adidas have just lifted the lid on the third instalment of Jude Bellingham’s signature Predator — a release that sees the Real Madrid star go back to where it all began.
Performance Football Apparel

Manchester City & PUMA Team Up With EA Sports For Futuristic Fourth Kit Drop

Man City are bringing something new to the table, fusing football culture with digital innovation by linking up with EA Sports for a special-edition kit drop. With it’s glitchy visuals and holographic detailing, the kit blends the real and virtual worlds like never before

Lifestyle Sneakers

UNHEARDOF x FC Cincinnati Reveal The adidas Forum Low “All For Cincy”

Unheard Of and Adidas link-up with FC Cincinnati to celebrate the club’s 10-year anniversary with “All For Cincy” Forum Low sneaker. Bridging different cultures as well as sports, the piece itself is a modified take on the classic adidas Originals Lifestyle Basketball shoe.
Design Books and Magazines

SoccerBible Presents District 98: The Land Of The Concrete GaĂșcho

Presenting a visual celebration of Parisian football culture, fronted by Ronaldinho and brought to life by SoccerBible and SNIPES.
Interviews

Ronaldinho: The Eternal Joy Of Football

Ronaldinho Gaúcho. His smile, his magic, and his freedom with the ball inspired a generation. In this conversation, he reflects on his roots, his style, Paris, Nike, and the joy that carried him through every moment of his career.
Events

Paris Turned Gaucho: Snipes & SoccerBible Set The Scene For District 98

Paris doesn’t need much of an excuse to turn it on, but when we brought the Concrete Gauchos together under the lights of the Parc des Princes, it felt like the city itself had dressed for the occasion. This was District 98 in living form - the book, the energy, the myth. All taking shape for one night only.
Performance Football Apparel

The 10 Best Kit Sets Of The 25/26 Season

With the 25/26 season in full swing and kit drops now mostly complete across the continent, we’ve taken a deep dive into the wardrobes of Europe’s elite to spotlight the 10 best full kit sets of the campaign.
News

adidas Unveil Messi+10: Season 2 — A New Generation of Visionaries

adidas has officially lifted the lid on Messi+10: Season 2 — a fresh chapter in the brand’s ongoing celebration of football’s most transcendent talent.
Features

Why Now Is The Perfect Time For Tunnel Fits To Take Over Football

Football’s culture has changed. It’s forever growing and evolving, and the next logical step is for tunnel fits to take their rightful place in football. It’s more than just fashion alone, it’s about presence and identity. We’ve seen glimpses from the NWSL and Barcelona, but we need more. It’s time for football to start owning the culture it’s players’ drive.
Lifestyle Clothing

Industrial Heritage Meets North London Identity: Arsenal x A-COLD-WALL*

Arsenal have stepped back into the fashion arena, this time joining forces with one of London’s most progressive design houses, A-COLD-WALL*, for a limited-edition 22-piece collection that redefines the intersection of football and fashion.
Interviews

More Than A Kit: Sergio Mareco Talks Us Through The Story Behind the 2026 Federation Home Threads…

A World Cup is always busy, but one thing is for sure – a kit design can speak a thousand words. Words of intent, words of a nation united. It can define a tournament way before any ball is kicked on the pitch. Sergio Mareco, one of the designers behind adidas’ 2026 Federation kits, took us through the journey of creating these latest looks.

Lifestyle Clothing

Umbro Collaborate With Wasted For A Capsule Built For Life Outside, Year-Round

There’s a certain poetry to the grind — the quiet resilience of those who move through the city, no matter the weather. It’s this rhythm, this culture of the outdoors, that shapes the new Umbro x Wasted capsule.
Lifestyle Clothing

CITY x Smino: A Homegrown Collab Repping St. Louis With Purpose

St. Louis CITY SC has always been more than a football club — it’s a cultural movement stitched into the soul of the city. Now, that identity finds a fresh expression through a new collaboration with one of St. Louis’ most electrifying exports: rapper, style icon, and Zero Fatigue frontman, Smino.

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