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SB in Brasil | Patrick Vieira World Cup 2014 Interview

We sat down with ex-Arsenal and France legend Patrick Vieira at Club de Regatas do Flamengo, adidas' base camp in Rio de Janeiro to chat about his World Cup experience as a player and what it's like to watch now as a fan.

Advertising & Branding

David Beckham Helps Launch Sky Sports 5

A week after Bale, Zidane and Lucas Moura smashed up his house, David Beckham has helped launch new a whole new Sky Sports Channel dedicated to European football. Sky Sports 5 will screen over 600 live European football matches next season featuring some of the best players, the best teams and the best competitions.

Interviews

SB in Rio | Fernando Hierro Interview

Ahead of the 2014 World Cup opener we sat down with ex-Real Madrid, Spain and Bolton defender Fernando Hierro in Rio de Janiero with adidas to talk about his World Cup memories and how he's enjoying the Brazilian atmosphere.

Performance Football Apparel

adidas Launch Ajax 2014/15 Kit with a Twist

Ajax have revealed their new adidas home and away shirts for next season but not before they'd played a prank on Frank de Boer and the players.

Performance Football Apparel

adidas Reveal Real Madrid 2014/15 Home & Away Shirts

Real Madrid unveil daring pink away strip and traditionally clean home shirt for the 2014/15 campaign.

Performance Football Equipment

adidas Reveal 2014 World Cup Final Ball

adidas have unveiled the Brazuca Final Rio - The official match ball to be used in the World Cup Final on Sunday 13th July in Rio de Janeiro.

Performance Football Apparel

Nike Reveal Atlético Madrid 2014/15 Home Shirt

On the back of an incredible season for Atlético Madrid Nike have unveiled a new home strip for the La Liga champions to wear in their 2014/15 campaign.

News

The List | 10 reasons why Messi will out-perform Ronaldo in Brazil

Messi or Ronaldo. That age old argument. Usually we sit firmly on the fence and enjoy watching two of the greatest players of our generation, but we're sticking our necks on the line here by saying Lionel Messi will have a better World Cup than Cristiano Ronaldo. And here's why...

Performance Football Apparel

adidas Unveil 2014/15 Flamengo Home Kit

adidas have unveiled Flamengo's new home kit for the 2014/15 season. The Campeonato Brasileiro Série A sides new strip features a classic red and black combination with white details.

Lifestyle Sneakers

adidas Originals Battle Pack Collection

ADIDAS EXTEND THE 'BATTLE PACK' TO FIVE TRAINERS FROM THEIR ORIGINALS COLLECTION USING THE SAME GEOMETRIC BLACK AND WHITE PATTERNS SEEN ON THE 'BATTLE PACK' BOOTS.

Lifestyle Clothing

BALR. Luxury Sports Brand

We take a closer look at up and coming football fashion brand BALR, founded in 2013 by professional players Demy de Zeeuw, Eljero Elia and Gregory van der Wiel.