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Performance Football Apparel

Sacramento Republic FC x hummel x Authmade Drop 90s ‘Fauxback’ Attack Kit

Sacramento Republic FC has turned things back to 1990s sports design with the launch of the “Fauxback” collection. It’s headlined by the ‘Attack kit’, which was was debuted over the weekend in the 2-2 draw with Phoenix Rising.
Interviews

Concrete Gaucho: Paris, Power, & Peanuts With Fati Rouina

For the fifth part of our Concrete Gaucho series, we sit down with Fati Rouina – founder of women’s team Cacahuètes Sluts. For more than a decade, Fati has merged football with art, music, and fashion, creating space and visibility for women, LGBTQ+ communities, and minorities through the game. Fierce in both name and spirit, the team embodies Paris’ unapologetic creativity.
Features

Creative Soccer Culture Through Time | Piero & The Wolf

In 1978, Italian designer Piero Gratton altered the visual identity of AS Roma through a seemingly simple yet elegant redesign of the club’s crest. This is the story of the now iconic ‘Lupetto logo’.
Lifestyle Clothing

Umbro x HIDDEN: Football’s Past, Present & Future Refracted Through A New Lens

Football’s past, present, and future gets HIDDEN in plain sight, as the New York-based brand hooks up with Umbro for an 18-piece capsule collection.
Lifestyle Clothing

Hattie Crowther & UtdCultur Rewrite Manchester United's Legacy With Bespoke Jerseys

Hattie Crowther and UtdCultur have dropped a collection that perfectly captures the essence of those moments that make the beautiful game so beautiful. ‘Culture, Not Clout’ takes three of Manchester United’s most iconic flashes in time and weaves them directly into the heart of club jerseys. A love letter to legacy, not hype.
Interviews

Concrete Gaucho: Louis Castex Is Where Street Meets Maison

Paris has always written the rules of style, but right now it’s the streets rewriting the story. For this chapter of our Concrete Gaucho series with SNIPES, we connect with fashion creative Louis Castex—a voice from the banlieues who has carved out his place in the capital’s fashion scene.
Features

Who Will Be The First Sport Brand To Appoint A Creative Director For Football?

Football culture isn’t what it used to be; it’s continually evolving, expanding, and crossing borders with stark abandon. As fans, players and clubs ride the wave, is it time for brands to take yet another leaf out of the fashion world’s book and seriously consider bringing in a Creative Director to steer the ship?
News

adidas Announce A Powerhouse Lineup For New Superstar Campaign

Adidas Originals have reignited a streetwear legend with the launch of the ‘Superstar: The Original Icon’, and have united some of the best in the business to back it. Football stars Jude Bellingham and Florian Wirtz face the campaign alongside Stormzy, Olivia Dean, Shygirl, and Barry Keoghan, continuing the sneakers on-going legacy.
Interviews

Beyond The Ring: Finn Bálor Talks WWE, Spurs, And The Art Of Creativity

WWE Superstar Finn Bálor takes us through his journey as a diehard Spurs fan growing up in Bray, County Wicklow Ireland, as well as the creative synergy between Pro Wrestling and The Beautiful Game.
Interviews

Morgan Rogers x PUMA: Football, Fashion, and Finding Flow

Morgan Rogers is part of a new wave of players reshaping the game on their own terms. Crowned PFA Young Player of the Year, the Aston Villa forward has shown he’s more than just one of the Prem’s brightest prospects, he’s a voice, a style, a creative force. We spent some time with Rogers to delve into life both on and off the pitch.
Interviews

Concrete Gaucho: Framing Paris With Chiara Casari

The second slice of our ‘Concrete Gaucho’ series, Chiara Casari is a fearless creative. Whether it’s using film photography to hone into your discipline, or taking your inner surroundings to breathe new life into every piece of work - Chiara proves that home can also be where the art is.
Lifestyle Clothing

Dyenamik Drop TEKKEN 8 Jersey Collection

Packing yet another punch, creative studio Dyenamik are back in the realm of beat ‘em ups, following up their Street Fighter collection with their new Tekken collection, celebrating 10 of the most iconic fighters and franchise icons.

Interviews

EA SPORTS FC: From Consoles To Community

For years, EA SPORTS FC has been more than just a game—it’s been a cultural connector. With FC Futures, EA is taking that influence off the screen and onto the pitch, bridging the gap between the digital and physical worlds of football, and to find out more we spoke with Senior Director at EA SPORTS, James Salmon.
News

Shutdown In Paris: Nike, PSG, & Snipes Take Over For One Night With 'La Cage'

Paris loves a secret, and last week Nike, PSG and Snipes turned that love to the max, putting on the biggest hush-hush street football event of the year with ‘La Cage’. It was invite-only, phone-down kind of energy, with some serious ballers tearing up the cage and a kit launch like no other.
Features

Ten Years In, Why the Umbro Velocita Deserves Your Attention

In a game obsessed with the main stage, there’s power in picking something different. For ten years, the Umbro Velocita has lived in the shadows of the big names, dancing in the wings — built for and worn by those who’d rather write their own story than play someone else’s. And the next chapter is just around the corner…
Performance Football Boots

PUMA Drop The Neymar-Inspired Future 8 ‘Playmakers’

Football’s great creators have always played to their own rhythm. This latest drop from PUMA is an ode to that energy – the Future 8 Ultimate ‘Playmakers’, inspired by the electricity and flair of Neymar Jr., landing in a bold “Puma Red/Puma Black/Ultra Blue/Pink Pixel” palette that practically hums with movement.

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