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Inside the Minds at Nike HQ Ahead of World Cup 2026

Camilo Andrade, VP at Nike, gives us an insight into how the brand continues to shape football beyond the pitch and stay between the intersection of performance and culture.

Inside Pompeii’s Immaculate Run of Football Shirts

Another day, another excellent football jersey designed and created by the good guys at Madrid-based lifestyle brand Pompeii.

adidas Taps the Spirit of Bob Marley for Jamaica’s New Home & Away Kits

adidas has dropped the latest chapter in its blossoming partnership with the Jamaica Football Federation, unveiling home and away jerseys that hit with the rhythm of the island and the unmistakable legacy of Bob Marley.

C.P. Company Is Dressing the Ritual, Not the Sport

For decades, C.P. Company has existed in a space that most sportswear brands only half-gesture toward – and its Spring 2026 ADV collection exemplifies that.

Can Football Boot Design Learn From American Football Cleat Design?

It’s that time of year again. Super Bowl LX is almost upon us and, like clockwork, the world starts turning its eyes towards one of the biggest sporting spectacles on the planet. Not just for the action on the field, or the halftime show, but for everything that sits around it. The noise. The drama. The theatre. And yes — the footwear.

An Ode to the adidas F50

Football has a habit of agreeing on its favourites. Ask someone to name the great adidas boots and the answers tend to arrive fully formed, whether that's the Copa Mundial, with its hushed, leather tones, or the Predator, classic rubber-finned upper.

adidas Reveal A New Collection Inspired By Jamaica's Most Celebrated Musical Icon

Adidas Originals have revealed the Bob Marley Collection – an 8-piece, off-pitch apparel range inspired by archival outfits and iconography from the musical icon’s life, music and heritage.

Admiral x Sex Pistols Drop a Punk-Fuelled Football Jersey Fronted by Stuart Pearce

Admiral have been leaning hard into the retro music scene of late, tapping into some of the most iconic bands and artists of all time, and that continues with the reveal of their latest crossover jersey, which sees the British brand teaming up with The Sex Pistols.

Are Fiorentina Set To Sign With Mizuno?

Reports doing the rounds suggest Fiorentina could be on the verge of a fresh kit deal, with Japanese brand Mizuno tipped to step in once the club’s current agreement with Kappa expires at the end of the season.

Messi's Argentina Kit Font Through The Years

Two decades. One name. A legacy told not just in goals and trophies, but in the details stitched between the seams. This is a look back at the typography that framed the greatest story football has ever told. Lionel Messi, Argentina, and a feast for the eyes.

BAPE Team Up With adidas Originals To Drop World Cup 2026 Collection

Adidas & BAPE are back, picking up where they left off as they continue to blur the lines between football culture and street wear ahead of World Cup 2026. 

adidas Drop The 'Icon Takeover' Pack For Jude Bellingham & Trinity Rodman

adidas are shining a spotlight firmly on the future with the launch of the Icon Takeover Pack – a clean, confident statement built around two of the game’s most exciting faces: Jude Bellingham and Trinity Rodman.

adidas Have Sorted Your Alternative Summer Style With The Bringback World Cup Collection

With the World Cup on the horizon, adidas are setting the tone early with a run of lifestyle jerseys that are an instant must-have. The Three Stripes have taken inspiration from iconic retro kits to bring a new look for four of its leading federations: Mexico, Germany, Japan, and Argentina.

Framed #234 | PSG v Newcastle United

On a night when every goal across the continent rippled through the standings, the Parc des Princes became a holding pen for nerves, noise and narrow margins. PSG and Newcastle arrived level, chasing certainty in a competition that has offered anything but. This is Framed — where European nights live long after the numbers fade from the scoreboard.

Global Boot Spotting: Champions League Matchday 8 Edition

All 18 Champions League matches. One night. No Pause. Matchday 8 turned Europe into a full-scale boot showcase, so we knew we had to break out a CL edition boot spotting to round up the standout colourways, retro looks, and unique silos that deserved a closer look.

Tequila Don Julio 1942 x FIFA World Cup 2026: A Toast to the Beautiful Game

Paid Partnership

Football and culture have always shared the same pitch, and as the countdown to the FIFA World Cup 2026™ begins, Tequila Don Julio steps into the game with a golden statement. Introducing the limited-edition Tequila Don Julio 1942 FIFA World Cup 2026™ bottle – a tribute to the artistry of tequila-making and the timeless magic of football.