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Interviews

Creativity In Motion: Diego Luna Talks Individuality, Expression, and Shaping A Legacy

Diego Luna is quickly becoming one of the most compelling voices in American football, redefining what expression can be both on and off the pitch. With his rise gathering momentum and a World Cup on home soil approaching, we sat down with him at Nike HQ to talk all things creativity, confidence, and the future he’s determined to help shape for the U.S. game.
Interviews

Drake Ramberg Talks Venezia, NOCTA, and the Art of Football Jerseys

Drake Ramberg isn’t just a name in football design history – he’s one of the architects who changed the game. After nearly three decades away, the man behind Nike’s ’90s icons returns with Venezia × NOCTA’s fourth kit: a jersey steeped in Venetian culture and dripping with creative intent.
Performance Football Apparel

Nike Turn Up the Volume Between the Sticks With ‘Hollywood Keepers’

Nike has never been shy of pushing the boundaries between sport and style — but with Hollywood Keepers, the Swoosh is putting the spotlight exactly where it belongs: between the posts. This is a statement collection that rips straight from the high-drama era of 90s and early-2000s goalkeeping, reviving the outrageous confidence, fearless individuality and unapologetic flair that once defined the position.
Design Miscellaneous

Pro:Direct Soccer Brings Back A Classic—The BootBible Reborn As Trading Cards

Combining the nostalgia of card collecting with the passion surrounding football boots, Pro:Direct Soccer have revealed the BootBible Trading Card series, a beautifully creative tweak on the tradition that was the brand’s iconic BootBible series.
Interviews

In Conversation with Will Munford: The Story Behind Guinness World Records’ First Ever Football E…

Football can be digested in so many formats, and now we have a new one courtesy of Guinness World Records, who’ve recently released their first-ever Football-specific edition. To find out more about the entire project, we sat down with Senior Manager, Talent & Creative, Will Munford.
Features

Why Now Is The Perfect Time For Tunnel Fits To Take Over Football

Football’s culture has changed. It’s forever growing and evolving, and the next logical step is for tunnel fits to take their rightful place in football. It’s more than just fashion alone, it’s about presence and identity. We’ve seen glimpses from the NWSL and Barcelona, but we need more. It’s time for football to start owning the culture it’s players’ drive.
Performance Football Equipment

Adidas Unveil 'Trionda' Official Match Ball For The 2026 FIFA World Cup

Football’s next big thing just dropped. Adidas show off the ‘Trionda’ for the first time, which will hit the pitch as the official match ball next summer in the 2026 World Cup. The design pays homage to all three host nations with some bold graphics, blending performance, aesthetics, and culture for the game’s biggest stage.
Performance Football Apparel

Bodø/Glimt Use New 25/26 Third Kit As A Statement of Global Warming

Norwegian champions Bodø/Glimt are stepping into the champions league spotlight with a kit that carries more than just the weight of a football game, it carries the weight of a melting world. This is a statement of urgency.

Features

Ten Years In, Why the Umbro Velocita Deserves Your Attention

In a game obsessed with the main stage, there’s power in picking something different. For ten years, the Umbro Velocita has lived in the shadows of the big names, dancing in the wings — built for and worn by those who’d rather write their own story than play someone else’s. And the next chapter is just around the corner…
Performance Football Apparel

Venezia & NOCTA Redefine Goalkeeper Style With 25/26 Standalone Drop

Most clubs treat goalkeeper shirts as an afterthought — a supporting act revealed quietly alongside the outfield kits. Venezia FC? They’ve never been “most clubs.” For 25/26, the club and NOCTA have gone rogue again, breaking from convention with a standalone goalkeeper release that justifies its own spotlight. This is not an accessory to the main collection. This is it's own main event.
Performance Football Apparel

Return Of The Stripes: Liverpool x adidas Drop 25/26 Home & Away Kits

For the first time in over a decade, the Three Stripes are back on Merseyside. adidas and Liverpool FC have officially reunited for the 2025/26 season, launching a bold new era with the reveal of the club’s Home and Away jerseys – along with a fully-fledged capsule that signals the start of a new era.
Features

From The Cage To The Culture: How Toma El Juego Rekindles Nike’s Street Football Legacy

Los Angeles. Night. Eight neighbourhoods. One ball. No big stadiums, no official kits. Just raw energy, hyperlocal pride, and the sound of sneakers slapping concrete. Welcome to Toma El Juego — Nike’s latest cultural imprint on the football landscape.

Performance Football Apparel

AC Milan Launch Sharp 2025/26 Third Kit

PUMA and AC Milan break from tradition for the club’s 25/26 third kit as they unveil a vibrant new look for the upcoming Serie A season. The Rossoneri blend innovation with their rich design archive, bringing back a sense 80’s classics with contemporary finishing.
Performance Football Boots

Skechers Unveil A New Generation Of SKX In The Latest 'Control' Pack

Control meets comfort, and precision meets propulsion. Skechers continue their evolution in the football boot game with the release of the new ‘Control Pack’, headlined by the arrival of the SKX_2 – a silhouette that’s been two years in the making.
Features

How Nike Is Re-Establishing Itself As A Force In Football Ahead Of The 2026 World Cup

Some said Nike was on the slip. But one quick realignment, and a decade of relative slumber is set to be forgotten as the brand regain their position as frontrunners in the Creative Soccer Culture world.
Features

UEFA Women's Euro 2025: Young Ballers You Didn't Know You Needed To Watch Out For

T-2 days. Kick-off is almost here. The start of the Women’s Euro 2025 is fast approaching, and the hype has never been more alive. Ahead of the tournament, we have rounded up the best up-and-coming ballers you need to watch out for this summer. They’re young, tekky and utterly fearless, ready to take Switzerland by storm.

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