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News

Are Jude Bellingham and Trinity Rodman Cooking Something With adidas?

When two of adidas’ brightest stars are spotted leaving a World Cup campaign shoot together, draped head-to-toe in unreleased heat, you can be sure the rumour mill is about to go into overdrive. That’s exactly what happened this week in Madrid, as Jude Bellingham and Trinity Rodman were seen exiting an adidas shoot, and let’s just say the fits did a lot of the talking.
Performance Football Boots

adidas Help Mo Salah Gear Up For AFCON With A New Signature F50

As he sets his sights on the 2025 Africa Cup of Nations, Mo Salah will step onto the continental stage with something special on his feet. adidas have officially unveiled the F50 Elite x Salah, marking the Egyptian King’s first-ever signature colourway on the reborn F50 silo — and it lands with all the gravitas you’d expect.
Design Photography

Framed #233 | Barcelona v Eintracht Frankfurt

The Champions League returned to the Camp Nou this week, as Barcelona welcomed Eintracht Frankfurt to their still-not-technically-finished-but-newly-revamped home for a group stage clash. Welcome to the latest instalment of ‘Framed’.
Interviews

Creativity In Motion: Diego Luna Talks Individuality, Expression, and Shaping A Legacy

Diego Luna is quickly becoming one of the most compelling voices in American football, redefining what expression can be both on and off the pitch. With his rise gathering momentum and a World Cup on home soil approaching, we sat down with him at Nike HQ to talk all things creativity, confidence, and the future he’s determined to help shape for the U.S. game.
Design Photography

Framed #232 | Real Madrid v Manchester City

Spain v England. Madrid v Manchester. Bellingham v Haaland. So much hanging in the balance for this latest Champions League clash of the titans. Both had to win, and no one could afford to lose.
Features

Running Tech, Football Futures: How the Track Keeps Redefining the Game

Football boots have always chased the same holy grail: speed with purpose. Sharper breaks. Longer sprints. More efficient movement. For years, brands looked inward — retooling stud plates, refining uppers, carving away grams. But many of the biggest breakthroughs didn’t come from football at all, but instead from the running world.
Performance Football Apparel

Nike Turn Up the Volume Between the Sticks With ‘Hollywood Keepers’

Nike has never been shy of pushing the boundaries between sport and style — but with Hollywood Keepers, the Swoosh is putting the spotlight exactly where it belongs: between the posts. This is a statement collection that rips straight from the high-drama era of 90s and early-2000s goalkeeping, reviving the outrageous confidence, fearless individuality and unapologetic flair that once defined the position.
Performance Football Equipment

adidas Unveils FIFA World Cup Historical Ball Collection — A Five-Decade Love Letter to the Game

Some moments in football live forever. Goals, finals, legends… and the match balls that carried them. Now, adidas have bottled over 50 years of World Cup history into one unrivalled collector’s drop with the unveiling of the FIFA World Cup Historical Ball Collection — a premium celebration of the brand’s iconic partnership with the biggest stage in the game.
Performance Football Apparel

PUMA Drop European Nations Home Shirts For 2026

PUMA have stepped up to the global stage with a full roster of European National Team Home kits, each built with the brand’s sharp eye for storytelling and shaped by the cultural currents of the nations they represent.
Design Photography

Framed #231 | Arsenal v Bayern Munich

North London under the floodlights. A stage dressed in anticipation, where two unbeaten titans collided with the weight of history pressing against the crisp November air. Arsenal and Bayern Munich — perfect records, perfect tension — met in a game that promised poetry and delivered drama.
Design Photography

adidas Asked Us To Make A Lookbook For The 2026 FED Kits – So We Cooked

When adidas come calling, asking for their beautifully expansive range of 2026 Federation home kits to be captured in a Lookbook, you simply can’t say no. So we headed stateside for a road trip like no other…
Performance Football Boots

adidas Rerelease The Predator Mania "Gunmetal"

Officially, the colourway is “Iron Met/Grey Two/Pure Ruby”. But to everyone who knows, it’s simply Gunmetal. The cult classic. A shade that shouldn’t have worked in 2003 and yet somehow came to define an era. Yep, adidas bring back the Predator Mania in that iconic look as part of its Made in Germany series, and we couldn’t be happier.
Features

Why The adidas Predator Mania “Gunmetal” Is Football’s Ultimate Cult Classic

It’s a colourway that shouldn’t work, a shade football has always treated with suspicion, but somehow it’s become one of the most mythical pieces of footwear the game has ever produced. The adidas Predator Mania "Gunmetal" is a boot built on contradiction—stealth and swagger, subtlety and statement, rarity and resonance. That’s exactly why it’s become the most cult of cult classics.
Features

A Decade of Dominance: How adidas Redefined the Modern Football Kit

The kit design game is an ever-evolving one, and it’s a big part of the ongoing brand war that dominates the marketing for the beautiful game. Brands have to consistently reinvent their approaches to stay relevant and to ensure that their designs are on-point, ahead of the curve and hitting the heights. And one brand has been consistently ahead in this regard: adidas.
Performance Football Boots

Looking Back At All Predator 25 FT Colourways

Adidas’s Predator 25 era is coming to an end, and it has been nothing but special. Since the silo surfaced it has been a stream of drop after drop, each hitting harder than the last. With the next-gen already on the horizon, we have curated a full-throttle roundup of every Pred 25 drop so you can have a look back and appreciate some works of art…
Performance Football Apparel

Kappa Reveal The Full Kombat XXV Line Up

Twenty-five years after Kappa reshaped football’s silhouette, the brand has revealed the full KOMBAT XXV collection — eighteen anniversary shirts worn across Europe and South America, each carrying the same sculpted, aerodynamic DNA that made the original a design landmark.

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