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Running Tech, Football Futures: How the Track Keeps Redefining the Game

Football boots have always chased the same holy grail: speed with purpose. Sharper breaks. Longer sprints. More efficient movement. For years, brands looked inward — retooling stud plates, refining uppers, carving away grams. But many of the biggest breakthroughs didn’t come from football at all, but instead from the running world.

Design Photography

Framed #231 | Arsenal v Bayern Munich

North London under the floodlights. A stage dressed in anticipation, where two unbeaten titans collided with the weight of history pressing against the crisp November air. Arsenal and Bayern Munich — perfect records, perfect tension — met in a game that promised poetry and delivered drama.

Features

A Decade of Dominance: How adidas Redefined the Modern Football Kit

The kit design game is an ever-evolving one, and it’s a big part of the ongoing brand war that dominates the marketing for the beautiful game. Brands have to consistently reinvent their approaches to stay relevant and to ensure that their designs are on-point, ahead of the curve and hitting the heights. And one brand has been consistently ahead in this regard: adidas.

Lifestyle Clothing

England 06 Vibes: Central Cee Leads BAPE x Spotify x SYNA Capsule Drop

When fashion, music, and football collide, the result is something worth shouting about. Enter the BAPE® x Spotify x SYNA capsule collection, creatively directed by none other than global music sensation Central Cee.

News

All Nine Euro 2028 Host Stadiums Announced

Euro 2028 is coming to the UK and the stage has been set. A lineup of nine stadiums that capture the full heartbeat of British football culture have been named to host one of the biggest tournaments in football. So, here they are…

Interviews

In Conversation with Will Munford: The Story Behind Guinness World Records’ First Ever Football E…

Football can be digested in so many formats, and now we have a new one courtesy of Guinness World Records, who’ve recently released their first-ever Football-specific edition. To find out more about the entire project, we sat down with Senior Manager, Talent & Creative, Will Munford.

Features

10 Of The Coldest Goal Celebrations Of All Time

You slam the ball home, and for a brief moment you have the world’s attention – what do you do? You could perform a well-rehearsed routine, a signature move, or you could make a statement. Here’s the best of the latter, 10 of the coldest executed celebrations in the game.

Interviews

Ronaldinho: The Eternal Joy Of Football

Ronaldinho Gaúcho. His smile, his magic, and his freedom with the ball inspired a generation. In this conversation, he reflects on his roots, his style, Paris, Nike, and the joy that carried him through every moment of his career.

Performance Football Apparel

The 10 Best Kit Sets Of The 25/26 Season

With the 25/26 season in full swing and kit drops now mostly complete across the continent, we’ve taken a deep dive into the wardrobes of Europe’s elite to spotlight the 10 best full kit sets of the campaign.

Lifestyle Clothing

CITY x Smino: A Homegrown Collab Repping St. Louis With Purpose

St. Louis CITY SC has always been more than a football club — it’s a cultural movement stitched into the soul of the city. Now, that identity finds a fresh expression through a new collaboration with one of St. Louis’ most electrifying exports: rapper, style icon, and Zero Fatigue frontman, Smino.

Interviews

Three Nations, One Ball: Solene Stoermann and Hannes Schaefke Tell Us How adidas Designed Footbal…

The World Cup ball requires an icon, and for 2026, that is TRIONDA. A ball set to be the heartbeat of the upcoming tournament. You know we had to speak to the creative minds behind the process, talking all things from technology that transcends the game, to a visual design that will build a legacy.

Performance Football Equipment

Shaping A Legacy: adidas & The World Cup Match Ball

Adidas have just unveiled Trionda, the Official Match Ball for the FIFA World Cup 2026. It joins a legendary line of balls from the Three Stripes, a tradition stretching back more than half a century. So what better time to look back at a legacy that spans 14 iconic designs and countless unforgettable moments?

Performance Football Apparel

Our Top 10 2025/26 Third Kits

Third kits are where clubs can start to break the rules a little. A clean canvas for chaos, style, and statement-making designs. For this season, brands have gone hard, serving looks that blur the line between fashion and football more than ever before. Here are our top 10, and every single one is hitting the marks.

Lifestyle Clothing

Dyenamik Drop TEKKEN 8 Jersey Collection

Packing yet another punch, creative studio Dyenamik are back in the realm of beat ‘em ups, following up their Street Fighter collection with their new Tekken collection, celebrating 10 of the most iconic fighters and franchise icons.

Interviews

EA SPORTS FC: From Consoles To Community

For years, EA SPORTS FC has been more than just a game—it’s been a cultural connector. With FC Futures, EA is taking that influence off the screen and onto the pitch, bridging the gap between the digital and physical worlds of football, and to find out more we spoke with Senior Director at EA SPORTS, James Salmon.

Performance Football Equipment

Mitre Unveil Special Edition Anniversary Ultimax Ball

Mitre, a brand etched deep into the DNA of British football, is celebrating a momentous occasion. Thirty years on from the debut of the legendary Ultimax in the Top-flight of English football, the brand is marking the anniversary with the launch of a special edition release.

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