Creative Soccer Culture

Football Apparel

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Performance Football Apparel

adidas Launch New Arsenal Anthem, Pre-Match & Training Wear Collection

It’s been almost two months since Arsenal’s last pre-match and training wear release, and so, with it being long overdue, adidas launch a new anthem, pre-match and training wear collection, finally freshening up that tired two month-old look with a new style. The Gunners debuted the new look ahead of their 4-1 Europa League win over Molde last night.

Performance Football Apparel

Umbro Announce Deal With FAI & Reveal New Kits

Commencing a new era, Umbro have announced a new partnership with the Republic of Ireland national football team (FAI), and have followed that up with the reveal of the nation’s new home and away kits, with an on-pitch debut set to take place in the match against England on November 12.

Performance Football Apparel

PSG Debut Full 20/21 Jordan Collection

As has become something of a tradition now, PSG launched their Jordan branded kit for the 20/21 season recently, switching the Swoosh for the Jumpman for a majestic third kit and corresponding collection, and what better place to debut it than in the Champions League, as the greatest club competition got back underway.

Performance Football Apparel

Charly Futbol Launch 3 Special 'Dia De Muertos' Shirts

It may not be a name well known on European shores, but Mexican brand Charly have been carving out a reputation in their native land, and now, to celebrate Día de Muertos (The Day of the Dead), they’ve released special edition jerseys for Pachuca, Atlas, and Xolos, strengthening their bespoke approach to jersey design.

Performance Football Apparel

adidas x Pharrell Launch Humanrace Jersey Collection

If you thought kit culture had peaked, think again. Adidas and Humanrace unveil their collaborative football jerseys for Arsenal, Bayern Munich, Juventus, Man United & Real Madrid. Adidas collaborator and Humanrace Creative Director, Pharrell Williams, draws inspiration from the adidas archives to honour each football club’s history with reimagined jersey designs, and you want them all.

Performance Football Apparel

adidas Unveil Human Race Football Shirts

The Predator x Human Race was on display this week on the feet of Paul Pogba, and the rendition inspired by the iconic Accelerator hinted at the possibility of a wider collection to come. Well that wider collection has now been unveiled a little more, with the appearance of five artistic versions of some classic shirts.

Performance Football Apparel

PUMA Unveil Manchester City 20/21 UCL Trainingwear

The return of the Champions League is almost upon us, and in preparation PUMA have unveiled a new training wear range for Manchester City, kitting out the Premier League side in a collection of “lilac-snow/asphalt” items and a “white/grey-heather” casuals range.

Performance Football Apparel

The 20 Best Club Shirts Of The 20/21 Season

With the majority of shirts for the 20/21 season now revealed, we’ve taken it upon ourselves to sort through the lot to come up with our Top 20 designs. Sure it’s going to be controversial, but that’s half the fun, right?

Performance Football Apparel

Nike & Corinthians Launch Special 110-Year Anniversary Third Shirt

Marking an historic 110 years since the club was established, Corinthians and Nike have released a special edition shirt for the 20/21 season, as well as an extended lifestyle collection that honours the Corinthian-Casuals – the English club that is widely considered responsible for the popularisation of world football.

Performance Football Apparel

PSG x Jordan Reveal 20/21 Third Shirt

For the third season in a row Nike once again make way for Jordan, with the reveal of the Paris Saint-Germain 20/21 third shirt alongside the next wider hype-fuelled capsule collection.

Performance Football Apparel

PUMA Launch African Nations 20/21 Shirts

Gearing up for competitions to come, PUMA has launched the 20/21 home and away kits for its five African Nation teams, providing fresh designs for Egypt, Ghana, Ivory Coast, Morocco and Senegal.

Performance Football Apparel

PUMA Launch Marseille 20/21 Third Shirt

For their first return to the Champions League since 2013, PUMA launch the Olympique de Marseille 20/21 third shirt, with a design that’s inspired by the hip-hop culture of the city.

Performance Football Apparel

Umbro Brasil Launch Special Edition Shirts For Pink October

Coming together for the fight against a common cause, Umbro have united their Brazilian roster in a uniform pink look to raise awareness of Breast Cancer, with part of the proceeds from the sales of the shirts being passed to Femama, the Brazilian Federation of Philanthropic Breast Health Support Institutions.

Performance Football Apparel

adidas Launch Leeds United 20/21 Third Shirt

Paying tribute to the club’s triumph in the Inter-Cities Fairs Cup 50 years ago, Adidas launch the Leeds United 20/21 third shirt, with golden embellishments harking back to the win over Juventus in 1971.

Performance Football Apparel

adidas Unveil River Plate 20/21 Away Shirt

With a design reminiscent of the fan favourite 2012/13 away strip that marked the club’s return to the Primera División, adidas launch the 2020/21 River Plate away shirt. It features the famous red sash on a red background.

Performance Football Apparel

adidas Launch Boca Juniors 20/21 Third Shirt

Designed to celebrate the 80th anniversary of the legendary Bombonera Stadium, adidas launch the Boca Juniors 2020/21 third shirt, with a special stadium graphic featuring on the centre of the chest.

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