Some things in life just naturally go together – fish and chips, Ant & Dec, Beckham and free kicks. In that same effortless way, the unmistakable flair of Vinicius Junior aligns perfectly with the creative spirit of havaianas. It’s no surprise, then, that the Real Madrid star has been named the brand’s new global ambassador.
Since its debut back in 1962, havaianas has evolved to become more than just a beach brand, it’s a way of life; an integral part of Brazilian culture, highlighted by the fact that 94 percent of people in Brazil own at least one pair of their flip flops. And building on this, this new partnership with national hero, Vini Jr. places natural Brazilian Flair at the centre of the brand’s latest worldwide initiative. It's a vibrant tribute to the creativity, confidence and joyful spirit that define Brazil, and you couldn’t pick anyone better than the Real Madrid man for the role.
Inspired by this uniquely Brazilian state of mind, the project highlights how Brazilian energy continues to shape culture, style and identity beyond Brazilian borders and across the globe. But the connection between Vini Jr. and havaianas goes beyond the campaign, lending a deeper resonance and a full-circle moment. Growing up in São Gonçalo, street football was an everyday ritual, and like countless Brazilian kids, Vini often used havaianas as makeshift goalposts during neighbourhood matches. For generations, the brand has been woven into these spontaneous, formative moments of Brazilian childhood.
For decades, havaianas has transformed the essence of Brazil into something tangible, elevating everyday simplicity into an unmistakable global icon. This new initiative reinforces the brand’s promise to share Brazilian identity with the world, presenting it as a cultural force that resonates far beyond the country’s borders. Few embody this spirit as naturally as Vini Jr. Renowned for his dynamic presence and expressive style on and off the pitch, he represents the spontaneity, creativity and joy that define modern Brazilian Flair.
To reinforce the ambassador announcement, havaianas is launching a new collection featuring two exclusive styles inspired by Vini’s passions and personal journey. One design channels his love of video games, capturing the vibrant, playful energy of gaming through bold colourways. The second draws on his story, from a young boy in São Gonçalo with big dreams to a global football star, honouring the path that shaped him.
The new Vini Jr. x havaianas collection will be available online from 30 March.
